Postmates is a service that allows users to order anything from local stores delivered directly to their home for a small fee. It currently has operations in 60 cities, accumulating a financing of 58 million euros in 6 rounds with a final valuation ranging between 150 and 200 million. Postmates has made more than 1 million deliveries throughout the United States, and has recently launched an API. Using the Postmates API, merchants integrated with it can offer same-day delivery service. An example of this integration is Postmates’ just-announced deal with Starbucks to deliver the coffee giant’s products to customers on the Starbucks mobile app. In the second half of this 2015 a pilot program begins in Seattle, through which you can order a Café Latte with extra sweetener from your phone and a Postmate driver will pick it up for you. Distribution, scale and competitive prices as key factors Scale is the most important factor in a business like Postmates, which generates a small amount of revenue per operation, so it is being expanding at a very high rateIn fact, last year the company only operated in four different cities. There is no doubt that there is an important business opportunity in instant home delivery services linked to the exponential growth of ecommerce, meaning that companies like Amazon, Square, Uber, WunWun or Google itself are looking for a piece of the cake. But in the end, the best player will be the one with the largest distribution, the largest scale and the most competitive prices. Recently , its one-hour delivery service, in New York, one of the most valuable markets for on-demand delivery. Meanwhile, newer startups like WunWun (What U Want, When U Want)) are operating under the same model, but with cheaper prices than Postmates. Postmates makes money by charging a flat rate per delivery, which starts at $5 and escalates based on distance and “platform capacity,” along with a 9 percent service fee applied to the price. shopping. Instant delivery services in Spain As far as Spain is concerned, Barcelona has been one of the pioneering cities in terms of the arrival of new services, as happened with Uber. In this segment, one of this city intends to carve out a niche for itself in this space with its “errands on demand” for the county city. We can ask this company to pick up the clothes that we left in the laundry the day before and bring them to us, or to buy something for us in a local shop in the surroundings and leave it for us at home. Each “message” has a cost of 5.5 euros. The people who are in charge of doing these errands, called Glovers, have their own vehicle (bicycles and even skates are accepted), although they are mostly motorcyclists with free time and a smartphone, in fact Glovoapp is currently in the search phase. All this while Amazon already offers the service “” in Spain, you order in the morning and you receive it that same afternoon, and it is already accessible to a million people in the Community of Madrid.
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