Welcome to the tenth and final installment of the , in which we have seen and learned the theory and practice of how to set prices.
Today we will look at several real cases of pricing strategies (some good, some bad) from all the theory studied during this pricing course.
10 – Real cases of pricing strategies
Today it’s time to do a little “testing”, so to speak. We will see about thirty real cases of pricing strategies. I propose that you stop the video in each photo before I do my analysis, and answer:
- what strategy (or strategies) of the course apply?
- Do they do it right or wrong?
- What would you improve?
The grace of doing this review will be that you can verify how everything we have seen throughout the course is 100% applicable (and in fact it is already being applied) In day to day. The big brands, whether they are supermarkets, companies that offer products and services online, or small merchants, always try to do the best they can, although on some occasions they make a major “failure”. (as some that we will see).
So, without further ado, here they go:
Curious cases, right? Yes, I know… now the world will never be the same again… when you enter a supermarket you will no longer believe anything, when you see a price table you will already know what you have to choose, and when you have dinner In a restaurant with your partner you will be aware of why the prices are as they are and are what they are… that is the curse of the marketing student;)
Jokes aside, I hope you liked this pricing course and that you are now able to establish prices in a much more professional way. As always, if you have any doubt, question or suggestion, send it to me through the support tab of the Intranet, and I will be happy to answer or add an extra video in any of the previous classes.
See you in the next course! 🙂
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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