Banco Santander has surprised the automobile market after announcing the purchase of the new vehicle Coches.com.
Santander Consumer Finance acquired the 93.8% of Autodiscount, SL, the company that owns Coches.com. With this acquisition, Santander Consumer Finance will seek to “create value for vehicle dealers and end usersbringing services closer and improving the experience and transparency in buying and financing cars online”, as he has explained in his .
The boom in the sale of new vehicles online in Spain through Coches.com
On some occasion we have talked to you about what the car industry onlinesomething to which portals such as Coches.com have contributed greatly.
A little over 10 years ago, Coches.com began its journey hand in hand with Ignacio Arrola, founders of Autodescuento SL, who were joined by Nuño López-Coronado in the development of the portal, who currently serves as director of product and marketing.
Currently, Coches.com is a leader in buying and selling new carsand is also one of the main players in the used and renting vehicle market, according to Santander.
And it is that only last year, Coches.com managed to manage a volume of sales opportunities equivalent to 32% of purchase operations of new vehicles from individuals in Spain.
In addition, the platform has more than three million unique monthly users, working with vehicle sales dealers in Spain, both new and used, as well as different leasing companies and other operators in the sector.
Santander bets on the car distribution industry in Spain
According to the statement, for Santander Consumer Finance, this operation is part of its strategy to continue betting on the car distribution industry in Spain. And it is precisely this is the main line of business of the Santander bank division, the third in income after those of and Spain.
“This acquisition will also allow us to continue advancing in the digitalization of processes, provide new communication and marketing channels, and provide consumers with more efficient, transparent and innovative alternatives when facing any decision about mobility”Santander explained in its statement.
Regarding Coches.com, according to Santander Consumer Finance, the path followed until now by the platform will be maintained, so will keep the management team of the current project at the head of the company, and there will be no changes.
For his part, , CEO of Coches.com assured that “Thanks to this operation, we will be able to expand our business and address greater challenges, by complementing the resources of Coches.com with those of Santander Consumer. Bringing this type of service closer to dealers and reinforcing financing processes is essential to digitize and evolve the market.”
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus