In the ninth class of the SEO course we are going to talk about a plan of very interesting tools: RankBrain and Google Search Console.
RankBrain is considered the third ranking factor, behind content and links. If this is the first time you hear it, don’t worry because in this class we are going to see what it is, how it works and what is its relationship with the user experience, as well as what optimizations we can make.
Later, as always, we will see a real example in the SERPs and we will thread it with the possibilities we have to “observe” the metrics that Google supposedly takes into account Google to measure the user’s response to the results it offers. Let us begin!
As you can see, it is key to understand and give us a quick tour of Google Analytics and more in-depth of Google Search Console, the favorite tool of a good webmaster concerned with organic traffic.
The future of SEO goes through pampering the user, it is clear, right? At the same time we will be pampering Google. All this, together with the work of the previous classes, will increase our chances of attracting qualified organic traffic.
To delve into the analytics part, I invite you to take the Google Analytics and Google Tag Manager courses. Let’s go with the last class, which will be the one that rounds off all your learning.
As always, if you have any doubt or question, you can send it through the support form of the subscriber intranet. See you in the next lesson! 🙂
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