Better known as two of the most important platforms for creating an e-commerce, Shopify and PrestaShop are quite popular. Thousands of users have decided to use them to create their e-commerce, but the real question is… Which one is better? Shopify or PrestaShop?
Considering that both have been quite useful for the creation of thousands of e-commerce that you have surely visited without knowing it, it can be difficult to choose. Nevertheless, We have created an article that focuses on the pros and cons of each of these platforms.
So that you can choose the option that best allows you to develop your brand within current digital marketing. Each of them makes a difference, despite providing a wide variety of useful tools for large companies or small businesses.
When choosing, the level of influence that each of the platforms can have on an e-commerce must be taken into account. Since it is an online image of your brand that you can manage depending on the features offered by PrestaShop vs. Shopify.
And for that we must start by knowing the reasons for choosing each of the platforms, through a comparison of PrestaShop vs Shopify.
Why PrestaShop?
PrestaShop It is known as one of the most popular platforms today for the creation of online stores. It was created in 2007 and has had such an impressive boom that it offers a large number of benefits for you to manage all the content of your e-commerce.
But… Why PrestaShop? Some prefer this option given how easy it is to create an e-commerce without having advanced knowledge. With her, you can start your online store from the beginning and have only basic knowledge to achieve the same results as any other website.
If you have more advanced knowledge, this tool becomes even easier for you. What makes it possible for all types of users to start an online store through management that is quite simple to understand.
What stands out the most is the number of features it provides, providing the opportunity to customize online stores, provide better shipping options and more. With more than 200 thousand stores created with this platform, it has established itself as a more than reliable option to choose from.
Why Shopify?
In our comparison of PrestaShop vs Shopify, it is also important to highlight the reasons why many choose Shopify. In this case, we are talking about a platform that will allow you to create your e-commerce with little technical knowledge of the different areas required.
So yes, you can enjoy the benefits it has to offer without the need to be a true genius in programming, design or even marketing. If it is about having an easy-to-use tool with basic knowledge, this option offers you all its guarantees.
You can find basic functions and also some more advanced functions, in case you have the necessary knowledge and want more control. After its launch in 2004, it has managed to benefit more than a million users and currently has more than 600,000 active stores.
This means that, when choosing between PrestaShop or Shopify, the statistics point to the benefits that Shopify brings. In addition to that it is a platform that allows you to indicate if you have a physical point of sale for your company’s products.
Differences between PrestaShop and Shopify
Taking into account that we already know the approach, defining which is the best option between PrestaShop or Shopify is still a mystery. Since we need to compare the features offered by each one to know which one best suits your ideal e-commerce.
In this case, we can say that in PrestaShop vs Shopify we will find certain differences that will help you select the best option. Being these differences:
- Shopify focuses on a monthly plan for the creation of your online store. PrestaShop is free.
- Shopify takes care of the security of your website, updates and maintenance in exchange for that subscription. PrestaShop involves an installation, the hosting contract and also the configuration of the server.
- PrestaShop is more free when it comes to hosting, while Shopify takes care of all this hosting.
Now that you know the main differences, we have brought a series of features that will help you define which one brings the greatest benefits next.
Easy to use
Among the most relevant characteristics when creating an online store is the ease of use of the platform. This is one of the factors that both PrestaShop and Shopify options possess.
The intention is to be able to manage an online store as quickly and easily as possible, making the sale process somewhat quick. For that, PrestaShop offers an installation that is more complicated when starting to use it. Since you need to have the software and a database, in addition to the installation.
Each of these processes requires technical knowledge that you may not have. While Shopify simplifies the initial process and allows you to create an e-commerce with an account. This means that you do not need a software installation of any kind.
Therefore, It is said that when establishing ease of use, platforms have the following characteristics:
- PrestaShop: Greater complexity, but greater customization capacity if you have the technical knowledge.
- Shopify: Faster to start with the creation of the store, without the need for complex configurations.
Design and themes
Clearly, designs and themes are other important features when creating an e-commerce at the height of the competition. Remember that a page with a professional design and theme, It gives users greater confidence and allows them to have a better reputation.
Establishing the case of PrestaShop and Shopify, both platforms allow you to access free or paid themes. Also, They guarantee a customization of the designs of your online store in a short time.
However, we have to highlight what differentiates both platforms in this section so that the choice is much more precise. Therefore, it is considered that:
- PrestaShop offers easily filtered themes, depending on the category, function or compatibility you need them to have. Remember that it is important to ensure that they are compatible with the version of your store to avoid conflicts. If you have technical knowledge you can change the theme in PrestaShop and customize it.
- Shopify only requires the selection of the theme in your online store, which allows you to filter them according to their value (free or paid). You will find templates for products, landing pages, social media pages, grid gallery for images and more. And in this case, this platform is easier because the updates are automatic.
store management
By the time you get to this step, your store will already have a theme that is pleasing to every taste and now you will have to manage the e-commerce. Each platform offers its advantages, but in a comparison of PrestaShop and Shopify we reached the following conclusions:
- Shopify focuses on an unlimited plan when it comes to uploading products. Thanks to this feature, an e-commerce can be managed by two users at the same time and use a CMS hosting. In addition, products can be categorized according to the characteristics you want and if you no longer have units in your stock, the sale stops.
- PrestaShop has a cost based on hosting. This allows the same process of categorizing products, linking them with their suppliers and establishing variations.
Personalization
Customizing the purchase and shipping process is an important detail, because statistics indicate that a large number of users do not complete their purchase. It can be said that both platforms make sure to avoid problems like this.
In both options you can be sure that they will work in the most appropriate way, despite the characteristics of the purchase. Regardless of whether it is a single product or a large quantity, both options have quite complex payment method settings.
In the case of Shopify, you can ship internationally. However, PrestaShop is much more notable for its level of features available to carry out international trade in its online stores. Also:
- Shopify has its custom payment method known as Shopify Payments. This takes care of a secure service belonging to the platform, so there is no need to install it.
- PrestaShop has a module known as Redsys in the case of Spain, which uses a direct link with the bank. But it requires a manual installation.
Performance
Ensuring that your online store has the necessary speed to load quickly is key to obtaining good sales. No user wants to waste time shopping, so both platforms present solutions for this feature as follows:
- Shopify offers a basic plan that is perfect to start with. However, as sales increase, a broader and more expensive plan is needed. Thanks to that, it can be managed more quickly since it is a platform that is responsible for hosting and maintenance.
- PrestaShop is freer when hiring hosting. But it requires time and technical knowledge to be able to have the most suitable option. Not to mention that you have to be aware of manual updates and it requires more care.
Security
The security of an online store is essential considering the fact that a large amount of data, payments and private information are handled. Besides that, it is probable that there are security attacks and it must resist them, to be operational all year round.
In this case, Shopify allows access to a security system that starts its function as soon as you create your store. No matter where the domain of your e-commerce comes from, you will be able to access the SSL certificate to allow online purchases within them. In addition to immediate updates, constant monitoring and unlimited bandwidth.
Meanwhile, between PrestaShop and Shopify we can say that the first platform depends in terms of security, hosting. Each one contains a security system and it is again necessary to use advanced knowledge to choose the best PrestaShop option.
SEO
In order to have a successful e-commerce it is necessary to manage a good SEO strategy that positions the web among the main results. To acquire this optimization that will gain recognition by major search engines, both platforms have the tools.
In the case of Shopify, we can find SEO tools and the possibility of creating a sitemap so that browsers can index web pages. In addition, it has other functions that allow:
- Promotions, discounts, gifts or order tracking.
- Inclusion…
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