Social Media Optimization, also called SMO (Social Media Optimization) It has the objective of publicizing a company and generating a network of contacts through Social Networks. Social media strategy can be divided into two steps:
– Presence on social networks: This is achieved by creating a company platform within each of them. This may vary depending on the Social Network in question. In the case of Twitter, a page is created, or on Facebook profiles, pages or groups can be created.
– Maintenance: Once you are already present on the Social Network platforms, you must work on the promotion within them. This can be done through viral actions, or through Pay Per Click campaigns.
Currently my Social Networks are based on Facebook and Twitter, networks in which I have specialized, since they are currently the two main players in the Spanish market.
Facebook Comments
Disqus