The technological revolution in which we find ourselves immersed and which has led to the well-known Digital Transformation has managed to give a 360º turn within the labor market, causing the profiles most demanded by companies to provide new, much more digital capabilities. Are you looking for a place in the digital sector and want to know why digitization is the cornerstone of any organization? Keep reading and you will know the most in-demand marketing professions today.
New marketing professions for new needs arising from digital transformation
The continuous advancement of technology together with the new needs that consumers are currently demanding, are some of the factors that have determined the digital transformation and, with it, the need for qualified specialists in digital skillsbeing a determining factor against any competitor.
Due to the numerous changes, in recent years, the trend of digital professionals is directed towards sectors such as marketing, communication, sales or industry. Despite this, the common quality in all professions is knowledge and adaptability to new technologies.
“Most companies are adapting to Digital Transformation with the aim of leading the digital market, and therefore, they are not only looking for professionals who have knowledge and experience in Digital Marketing, but also who understand how to adapt the different business areas. within the Internet environment declares Fernando BeneitezDigital Consultant and in IEBS.
Although making future forecasts is a difficult task to determine, it is possible to clarify why specialists in the Marketing sector are the most in demand at the moment. And it is that They are professionals who know, apply and are trained in the digital skills that the market demands today.
5 o’clock most in-demand marketing professions
The digitization of our lives has meant a radical change not only in our private environment, but also in the workplace. The needs that organizations demand revolve around digital transformation, and it is where the Marketing sector has opted to lead the demand for professionals.
But how do we adapt, how do we unlearn what is known in order to learn again? Training in new skills is the key for any professional looking to jump on the digital transformation bandwagon and essential for any organization that wants to stay ahead of its competitors.
We present you the 5 marketing professions most in demand today and with which companies will lead the change.
1.Chief Marketing Officer
The new Marketing Director must adapt to the new requirements demanded by the market, and for this reason, it is a profession that must have all the digital skills and have a business vision, since it will play an important role within large companies. It’s a versatile profile, that is, it works in the area of sales, product development, advertising, marketing or promotions with a single objective: to increase the organization’s sales.
Count on analytical and creative qualities They will be your strengths. In addition, his responsibilities include increasing revenue generation, reducing costs, analyzing data to create strategies or mitigate risks.
2. Inbound Marketing Manager
One of the most revealing data is the relationship that intrusive advertising has with the low results of some companies. For this reason, in recent years, it is a trend in marketing departments to hire a professional specialized in o Managerto design a corporate marketing strategy capable of attracting new customers and retaining the ones they already have in a more subtle way and that invites the click.
3. SEM and SEO Manager
The roles played by SEM and Manager in the Marketing department they are unquestionable, fundamentally in native digital companies where appearing in the first positions in search engines is necessary for their own survival. Although the two profiles ensure the best positioning of the business within the search engine, they have different areas of work.
The SEMManager works to improve positioning through advertising services offered by search engines such as Google Adwords. Meanwhile he seeks to improve organic positioning, that is, search results for which the company has not paid. The truth is that some companies decide to integrate these two profiles into one.
4. Big Data Marketing Manager
Data management is a fundamental element that has exploded within the digital business world and in the marketing and sales sector It has been one of the most affected. More and more businesses rely on the implementation of the Business Intelligence/Big Data and integrate a big data professional in their Marketing departments, since it allows them to elaborate more elaborate marketing strategiessegment customers more effectively and have more precise and personalized business visions.
5.Social Media Manager
Of course some of these profiles that we have talked about would not make sense without the good management of the the person in charge of creating, introducing and leading a company’s strategy in and digital content.
Thanks to it, all the digital content that is published is aligned with the objectives and the message of the company, in this way no communication goes outside the editorial line.
Qualified professionals respond to the demand created by new exponential technologies such as Robotics, Artificial Intelligence, or virtual reality, which have created a turn in the professions and, with it, the objectives and the new demands of the companies. The Digital transformation has brought with it a huge range of possibilities for any professional who wants to lead the change of era. Do you want to be you?
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