The Spanish chain specializing in Argentine empanadas, Malvón, registered net sales growth of 11.5 million euros last year, which represents an increase of 130% compared to 2020.
The franchise, created at the end of 2017 in Madrid, has also managed to double its network of establishments in the midst of the pandemic, closing 2021 with 65 stores compared to 32 the previous year.
Of the 33 stores opened in 2021, nine are owned and 24 franchised, a proportion that they want to maintain in their expansion process, according to Alejandro Polo, co-founder of the chain. So far this year, the brand has already managed to grow to 71 establishments and plans to close 2022 with 105 points of sale, adds the manager
The brand ended the year with a presence in eight autonomous communities and in 13 Spanish cities, with the Community of Madrid as the fastest growing area in 2021, with 18 stores opened, followed by Andalusia with five establishments, the Valencian Community and Aragon with three each. one, Catalonia with two, and the Balearic Islands and the Region of Murcia, with one unit.
The investment made last year by the company focused on boosting its expansion with new stores in Spain and opening up the market in Portugal, as well as improving the efficiency of its workshop and launching new projects aimed at its digital transformation.
For this year, recalls Alejandro Polo, the focus will be on the start-up of a new workshop to meet the growth in demand and the needs of its points of sale, with a capacity five times greater than the current one and which includes a investment of two million euros in the first phase and five in the second.
International expantion
Malvón’s international expansion plans involve consolidating its presence in Portugal with the opening of between six and eight stores this year, as well as entering another market such as France, Italy or Germany.
Regarding the evolution of sales in the midst of the pandemic, the company manager recalls that, far from having taken advantage of the wave of growth in food delivery due to the coronavirus, “the brand continues to maintain a proportion of delivery sales of barely 15%, while our great strength lies in the remaining 85% of takeaways, thanks to a consumer who appreciates being able to go to stores to choose between our 21 flavors.In addition, in the future we are working to increase their choice options even with limited-life flavors.”
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