Today we are going to talk about one of the most used extensions when it comes to posting ads on: the call extension. Normally this extension is more used as support for the text ads of the search campaignsbut few know that it can also be used in certain types of campaigns in the display network . Next we are going to show you how to configure, the advantage offered by having this extension added and some recommendations.
What is
First of all, let’s clarify what exactly is a call extension in ads. It is an addition in which you can add Telephone numbers to ads like Additional Information. When a user performs a search related to the keywords that you have in the campaigns, they will also be able to see the contact number at the end of the ad and will be able to call directly.
Setting
For set up a call extension, you must follow these steps:
- Select the campaign or ad group where you want to add the call extension.
- Access the tab in the left column.
- Click on the blue button to add a new extension and in the drop-down menu click on call extension.
- To leave the extension configured:
- If you have already created before you can use it or directly to create a new.
- Choose the country where is your company and add the number of phone.
- Choose one conversion action where you want the number of clicks on the extension to be displayed.
- You can too adjust the bid to scale up or down based on locations and device
- In Advanced Options you can choose the programming hourly of the extension and if you have a preference for it to appear in device mobile or not.
- Click on Save and the call extension is already created
Advantage
Improve CTR
Extensions are proven to help ads have more interactions and increase the click-through rate. Therefore, a good way to improve the CTR of the ads is by adding extensions, in this case the call extension, which in many sectors is on high demand even more than the web or landing forms themselves, since it is a more direct form of contact with the company.
Facilitates contact with the user
As we mentioned in the previous point, this call extension helps users to have a easiest way to get in touch with the interested company. Everything that simplifies the contact with the company for the user will be reflected in the conversions.
Increase in conversions
Continuing with the above, by having a new conversion action and another form of contact, the campaigns will achieve more conversions and Google Ads will have more data so that when testing the automatic configuration of campaigns it works better.
display network
- For phones only: Display Network call extensions only appear on high-end mobile phones (they don’t appear on computers or tablets).
- They are incompatible with call reports: Call extensions on the Display Network do not support call reporting or Google forwarding numbers.
- Some campaigns are not valid: call extensions are not available in Display Network campaigns that use remarketing, or in Display Network campaigns with the “Download the mobile app” or “Engage with the mobile app” objective.
recommendations
Now go a little recommendations that can help this call extension can work better and in a more useful and optimized way
Limit extension viewing hours
There is no point in letting the extension appear on Saturdays and Sundays if it turns out that no one in the company is going to respond. Nor does it make much sense to let the extension appear at 11pm at night when there is no one in the office to respond. Therefore, it is key to add a good programming of announcements in which we know that any user who can call is going to be answered and so no money or potential customers are wasted.
Have active voicemail
In the event that we have configured the schedule correctly, but for some reason at a given moment there is no one to answer a call from a user, having a active voicemail it could be a good idea. In this way the user can leave his saved query and we will be able to resume contact knowing something more about him and with the feeling of offering a good service.
Offer good call management
When you measure the quality of contacts When comparing the differences between leads achieved and leads closed, the focus is usually on the campaigns, but another very important aspect is also the treatment and management that is done with the user who has contacted. Many times the speed in the consultation and a good management of your doubts can tip the balance in your favor with respect to the rest of the competitors. That is why we consider it essential to have a good management of the contacts that are obtained by call and also by form.
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