French venture capital firm Ardian has acquired a minority stake in the Spanish digital media agency T2O media to boost its growth in the United States, where it has just opened its first office.
Ardian is committed to Spanish digital communication and advertising
Ardian, the largest Private Equity in Europe and worldwide, will help T2O media in its growth and will help you strengthen your international presence. With this participation, Ardian ensures that the Spanish communication and digital advertising firms they are the next gold mine of investment funds.
Bertrand Shapiroinvestment manager of Ardian that “Spanish digital companies they are a great platform to grow in Latin America and take over the US Latin market, where digital advertising moves a lot of money and grows in double digits”.
In addition to the network and experience that Ardian can provide in support of growing companies, the association will be able to help the management team to consolidate its position in southern Europe and achieve its ambition of helping advertisers reach the Spanish-speaking markets in Mexico and the United States.
This is how Spanish firms are positioning themselves as a gateway for European and Anglo-Saxon companies to the Spanish-speaking market. In this sense, Oscar AlonsoCEO of T2O Media explained that “we offer Spanish and Eastern European brands a gateway to the US and help to understand culture, diversity and the way they consume goods and services”.
Connect with the Spanish-speaking population of the US
T2O media, founded in 2004 by Óscar Alonso and Tomás Hernández, is one of the leading independent digital media agencies in Spain. This group has offices in Madrid, Barcelona, Milan, Trento and Mexico and has opened an office in Houston in 2016. Its clients include Spanish groups in the travel sector such as Barceló Hotel Group, Bahía Príncipe and Palladium, as well as financial institutions such as Aegon, SegurCaixa, Axa and Unicredit.
This first office established in Texas will be a fundamental part of the growth of the companies, since the Spanish-speaking population of the United States each day has more purchasing power. Texas is one of the fastest growing states in the North American country, and 40% of its population is Hispanic. In United States investment in digital advertising and actions in the online world is much higher than in all of Europe and has strong growth potential.
“After the acquisition of Webperformance in Italy, and the opening of our offices in the United States, we wish to continue this stage of development with the support of a reference partner who knows the dynamics of our market and has the ability to help us take advantage of opportunities. In view of his experience in the sector and his track record, Ardian is a logical interlocutor to support us” Alonso concludes.
For its part, Geoffry de La Grandieredirector of the Ardian Growth division that “After carrying out several investments in Italy, this first operation in Spain confirms our position as a leading player in development capital in and southern Europe.
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