Some time ago, in our , we told you about the online store of L’Occitane in Provencea well-known firm with 40 years of history.
L’Occitane is based on the production of high-quality perfumes and beauty products, inspired by the Mediterranean lifestyle and following the principles of phytotherapy (treatments based on the use of plants) and aromatherapy.
Although its products can be found in multiple physical stores, the brand has nothing to envy other cosmetic eCommerce stores such as Sephora or Yves Rocher.
in what follows We take a tour of the L’Occitane en Provence online store.
The design of Loccitane.com
Loccitane.com has a very good brand image which is also reflected in the design ofLook at the color range: yellow, navy blue and shades of brown.
The photography used is of quality and in full color: saturated and very bright tones, which represent the sun and the Mediterranean atmosphere.
With these two elements, color and image, as well as a perfectly legible typography, the people at L’Occitane have been able to compose a very accessible and intuitive online store.
Usability of the L’Occitane online store
Loccitane.com has a wide variety of products ranging from perfumes to creams or travel bags. To categorize each product line, the online store has a main menu at the top. We like that on the menu part «Our ranges», allows us to find each product related to the type of ingredients that it contains in its composition; for example, products made from almonds, cherry, etc.
Accessing the product, each one has a very detailed file that shows the natural properties of its ingredients and the beneficial effects it can have. In addition, it shows related products, consumer opinions and in some cases tips that the firm itself shows through video tutorials.
On the main page, the online store also shows different offers, news or featured products and in a very visual way, through image and text. Both these banners distributed throughout the eCommerce and the menu, make it easy for the customer to find.
Purchase conditions at Loccitane.com
Not everything is perfect in L’Occitane eCommerce. A) Yes, their delivery times are not entirely immediate and range between 4 and 6 working days for any type of shipment. Only the express delivery option reduces the delivery period to 3-4 days, but with a cost of 14 euros, regardless of the product purchased.
excessive price and noticeably higher than standard shipping rates, ranging between 3.90 and 4.90 euros for purchases less than 50 euros (in the case of purchases above, shipping costs are free). In any case, the first purchase (for which you must register your data) has free shipping costs courtesy of the brand.
The payment methods available at L’Occitane they are by credit/debit card (Visa, Mastercard and American Express), or by Paypal. In case of return of any product, it must maintain its original packaging and not have been used. The deadline to do so is 14 days from receipt of the order; a period not too long either, although the firm makes a Customer Service available to the consumer to clarify details.
Although these purchase conditions could be improved, the truth is that at the level of web design and usability, the L’Occitane online store It is one of the best in its sector.
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