During the past 2021 one of Google’s focus points was to improve its different platforms to promote the development of digital commerce. This as a response to the rise of eCommerce and the accelerated digitalization process in which many companies and businesses found themselves. In this way we have seen how they were announcing new tools, or improvements to their products, including Google search. Following this line of development, the Mountain View company has launched a new section in its mobile search results called: shops.
What is Shops?
Shops is a new section that appears within Google search results, it shows different results from marketplaces and online stores, together and separately from the other results. They are found in a box under the title of Shops, or Stores in Spanish. This new section was first discovered by the Indian analyst Khushal Bherwani, who made it known through his Twitter profile.
I saw “Shops” in mobile serp. And shows ecommerce sites in “Shops” feature. Is this new? DC
— khushal Bherwani (@b4k_khushal)
Similarly, after this notice from Bherwani, the Search Engine web portal received confirmation of the company’s new addition from a Google spokesperson.
“Recently, we launched Shops, a new module available on mobile devices for certain shopping-related queries in English. We launched it to help present more seller options to users in search. This feature currently displays 3 stores and users can expand it to view up to 10 vendors based on availability. The selection of displayed results and their order are based on the organic search ranking.
As they explain, this new section will show a minimum of three store results, which users can expand up to 10 by clicking on a search option. “more shops”. Likewise, users will only be able to find this section in search results on mobile devices. On the other hand, its availability is currently limited to certain consultations within the United States.
Why is this new addition from Google important?
As we have mentioned, Google has been concentrating its efforts on promoting the development of digital commerce through its platforms. This new section is only the first step in this direction that the company has taken in these first days of the year.
These actions are directly proportional to the rise of digital commerce and the importance of integrating new channels within this ecosystem into the business strategies of companies. Likewise, the fact that it is part of the search results implies a greater importance to organic positioning. Which means that merchants must keep their sites optimized in order to rank within the top results.
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