Facebook Pay arrives in Spain: this is how the new means of paying on Facebook, Instagram and Messenger works – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Mark is not leaving behind the idea of ​​turning his platforms into comprehensive systems that can include payments. While Facebook’s cryptocurrency is not yet live and we don’t know if it will ever meet the regulatory requirements to be a global payment tool, the social network continues to work on WhatsApp and Facebook Pay as a process that will facilitate payment between users, but based on the existing financial infrastructure.

Facebook integrates a payment method on its platforms

While WhatsApp Pay is still in its testing phase, Facebook Pay, which launched in the US in November, will roll out to more countries this week for existing payment experiences, which will vary by country. In Spain this will include in-game purchases, event tickets and fundraising. With Facebook Pay it is intended facilitate payments on its different platforms.

According to , with this new payment option you will be able to “add your preferred payment method, and with it you can make payments and purchases in our applicationsinstead of having to re-enter your information every time you need it.”

In other words, with Facebook Pay you can pay not only within the social network, but also on Messenger, and soon it will also be available on Instagram and WhatsApp itself: “PYou can set up Facebook Pay on an app-by-app basis or choose to set it up for use across apps (when available). That means we won’t automatically set up Facebook Pay in apps you’re active in unless you choose to do so.”

You can also see the history of operations, manage your payment methods and update your settings on a single platform, and it has real-time customer support through live chat.

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Although Mark Zuckerberg’s social network has not clarified how long it will take to roll out Facebook Pay in other markets, it ensures that it plans to take it to more people and places, and even that it will integrate with Instagram and WhatsApp, so it’s worth knowing its operation and configuration more thoroughly.

How Facebook Pay works

To activate Facebook Pay you must access “setting” and choose the option Facebook Pay. Once you have entered this option, you must add a payment method, that is, the details of your credit or debit card or PayPal account.

According to the social network, this tool is compatible with most major credit and debit cards, while payments will be processed in partnership with companies. such as PayPal, Stripe and others similar worldwide.

As you can see in the images that have been shared, their system will allow you add a PIN or alternatively, you can use biometric identification methods like facial recognition to unlock payment details.

As you can see, even though Libra still looks like a long shot on the social network, Facebook Pay seems to become the option to facilitate Mark Zuckerberg’s in-app paymentsalthough without the possibility of reducing the costs of transfers of funds.



It will be interesting to see if users prefer this system over because it has the data protection backing of other well-known platforms like PayPal. Be that as it may, for brands it will represent a great opportunity to offer this option and facilitate the purchase process for users.

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