To maintain good health it is important to eat properly, however, due to the hectic nature of everyday life, many people do not have the time to cook their own food, or simply do not have the interest or the skills to do so. As we saw in a recent report,
In this sense, In 2018 Foodfillin was born, a Spanish company that emerged with the intention of meeting this need, giving consumers the opportunity to buy long-lasting homemade food dishes. Now, after four years of its foundation, this food eCommerce has decided to completely renew itself under a new brand, .
What is Zamparte?
According to what was expressed by Santiago cherry tree, founder of the company, Zamparte’s new corporate image arrives with the intention of boosting sales and enhancing the brand’s values. In this way, this new vision has taken the marketplace one step further, towards healthier and more accessible food for consumers.
«The reasons were two errors mainly. On the one hand, we wanted to start the house from the roof. We launched Foodfilin with the idea of expanding the model quickly and storming the international market, so we needed a name in English instead of Spanish.
What we have learned in these years is that haste is not a good companion. It is better to consolidate the local market, create a strong foundation and, later, scale. The other mistake we made, and that happens to most entrepreneurs, is blindly falling in love with our product without paying attention to what is around you. From the first moment we were warned that Foodfilin was not an easy brand to write, remember and transmit, but we ignored it.
We have finally put our pride aside and this change is, without a doubt, for the better. Zamparte is one is very powerful, easy to remember and describes the service just by mentioning it».
Thus, with the support of a growth of 250% in the year 2020, the company has decided to strengthen its catalog with new exclusive kitchens, which also offer healthier and more balanced menus. So customers not only have access to quality home-style dishes, but will also be able to find dishes that are more easily adapted to their dietary requirements, as the menus have options for diners who are both athletes What vegans, vegetarians, celiac, allergicetc.
In addition, with the renewal of the marketplace, a new macronutrient control tool (carbohydrates, proteins and fats), which will help customers decide which dishes to buy according to their needs. On the other hand, the interface of its platform has also incorporated some updates boosting its usability, which together with a new low price policy provides a better and more accessible experience for users.
“When it comes to food, the market is huge and practically anyone could be a Zamparte user. However, the most common customer that we have come across in all this time is that worker at the service sector, especially computer scientists and engineers, who do not have time to cook. Another important segment is the market for third age. The number of orders we receive for this segment of the population is impressive, and will only increase as the baby boomer generation ages.” Cherry explained to us.
The average ticket in Zamparte is €65, that is, four times higher than fast food competitors and twice as high as our most direct competitor. This is achieved by offering customers an extensive menu, with proposals that adapt to their profile, making the purchase processes quick and easy and with personalized customer service.
Although the most common are varied purchases with all kinds of food, we are increasingly seeing an increase in gluten-free, low-salt or veggie orders. Fortunately, at Zamparte we take these profiles into account and we can meet the demand.”
How Zamparte works
The concept of using this marketplace is quite simple and is divided into just three steps. Users first select which of the 8 available kitchens interests you and is more in line with their needs or food tastes. Then it’s time to build the menu, which can be in two formats: closed or a la carte.
In the closed menu it is an option pre-established by the platform in which the containers cannot be modified. In this way, in this option customers will be able to access menus of 5, 10, 15 or 10 containers balanced and containing varied foods. On the other hand, in the à la carte menu, the consumer has total freedom to create a menu to their liking, taking into account all the nutritional information available on each meal.
In this second case, the new tool for measuring macronutrients comes into use, as it helps to establish more specific criteria when choosing dishes. Likewise, updates were also made on customer service, enabling a Whatsapp channel to offer assistance and consultation to consumers at any time they need it.
Finally, the last step is the shipment of the tapas, which is made to the entire peninsula and has an estimated time of 48 hour delivery from Tuesday to Saturday. Thanks to their preparation and packaging without preservatives, these meals have an estimated time of 10 days to keep in the fridge. And to eat them is even simpler, you make a cut in the packaging film and heat it for about two minutes in the microwave.
With this approach, Zamparte sets achievable goals for the coming months: «The first semester has been bad for the sector. We come from a 2020 in which we grew a lot due to the pandemic and where a general drop in sales has been noticed. Fortunately, we are already seeing signs of recovery and we can say that Zamparte will continue to grow. The objective this first year is to continue consolidating the brand and model in the national territory to be a reference in the shipment of homemade Tupperware for the whole week. We have learned a lot these years and now we can have our feet in Spain but our eyes in Europe».
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