The e-commerce ecosystem has always presented a great competitive factor; both for the large companies that dominate the scene, and for the SMEs that make a living in marketplaces. Now, based on the accelerated growth of this market in recent years, more and more companies and businesses are joining the world of eCommerce. Giving rise to greater competitiveness and demanding that companies adapt their strategies and business models to new trends and consumer profiles.
Thus, to offer better support to merchants and companies, digital marketing agencies and tools have also had to evolve their business models. Just starting from this idea, Retail Rocketa multi-channel platform for personalizing the shopping experience, has created an alliance with the digital marketing agency WebImpact, with which they intend to take their services a step further for consumers.
Retail Rocket, founded in 2012 in the Netherlands and Webimpacto in Toledo in 2009, have a long history of more than 10 years. This, according to the declarations of both companies, represents one of the strengths of their new alliance, since they can thus offer not only their services, but also the experience gained over these years to help businesses boost the growth of their business.
One of the factors that has changed the most in the world of eCommerce, and therefore demands great attention, is the consumer profile. In this new era of digital dominance, the 2.0 consumer has become more demanding, more curious and more selective in their shopping experiences. In this way, it is a necessity that stores and companies integrate innovative strategies focused on providing a user experience that is: complete, comfortable and unique.
This is where Retail Rocket develops its business model, as a personalization tool for the user experience. Based on artificial intelligence technology, the company offers different solutions for businesses, such as: tools for customizing apps, campaign management systems, automated marketing strategies, etc. Now, its alliance with WebImpacto is nourished by the efforts of the latter in the areas of , loyalty and LTV; three aspects of great importance for the growth of eCommerce and the development of more efficient campaigns. This, thanks to its team of professionals specialized in different areas, such as: technological development, digital marketing, consulting, etc.
As explained Ramon de L’Hotellerie, Branch Director Europe of Retail Rocket, “Both companies share the same DNA: we are focused 24/7 on finding the best solutions for our clients and we don’t rest easy until we see the results we expect. Our retention management platform Retention Management Platform has been created with the idea of bringing disruption and innovation to the e-commerce sector, and we share the same ambition with Webimpacto: to be the best at what we do. We are convinced that through this partnership, we will not only offer first-class advice and tools to our clients, but will continue to push each other to do better and better.”
For its part, David Rodriguez UrenaCEO and co-founder of Webimpacto explained that “In this way we managed to join forces, promote the growth of online businesses and face an increasingly competitive market, adapting to an increasingly demanding user profile. At Webimpacto we are committed to the right technology to work on loyalty, retention and LTV, making use of the segmentation of key users, as levers for the growth and success of our clients.”
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