When we talk about beauty and aesthetics, it is difficult not to think of Carmen Navarro and her centers. More than 48 years dedicated to her profession make her an indisputable benchmark. She is a tireless traveler, she has overcome her fears traveling halfway around the world, learning to maintain the balance of physical and mental health and the importance of the “here and now”. That is why she has always opted for the concept of holistic and integral beauty and for oriental techniques, of which she is a faithful follower. Her passion for her beauty, her constant pursuit of excellence, and her drive to constantly learn and improve are part of her DNA. Since her beginning, in 1973, Carmen Navarro faced a world in which women did not usually work and she traveled around the world researching new methods that allowed her to broaden her vision of beauty. If she stands out for something in her career, it is because of her professionalism, her desire to learn something new every day and her pioneering character when it comes to betting on the latest technology and equipment.
After 48 years in the profession, how have you managed to remain a benchmark in the sector?
I believe that the secret for any professional is to love what they do and I am passionate about it. Passion and perseverance have been and are key in my day to day. Any obstacle that appears along the way is much easier to solve when what you do, what you dedicate most of your day to, makes you happy.
“Passion and perseverance have been and are key in my day to day”
When and why did you decide to create your own beauty products? What is your flagship product?
30 years ago I created my own brand, but it didn’t catch on at the time. I had not found the end result I was looking for, but I kept researching, discovering new active ingredients, talking to different laboratories because I was looking for something very special to offer my clients. I could say that it arose from the concern that I have always had to continue seeking excellence and the best for my clients.
But it wasn’t until 2012 that I found the key. An ingredient that until then had been largely unknown in cosmetics came into my hands: the truffle. It was something new and a magnificent anti-aging with results that immediately made me fall in love. He knew he had hit the perfect key.
As with children, you cannot choose, but I can highlight three that have become a reference: the truffle cream and serum and the soy ampoules.
What are the star treatments at the Carmen Navarro clinic?
There is no star treatment, the star for us is the client. It is the needs of the person that make us choose the best combination to solve everything that worries them at that moment.
We are always at the forefront of the latest technology, but if we have to highlight something that has set us apart in the sector throughout our professional lives, that something is the use we make of our hands. It is the manual techniques, the way to include these therapies in our protocols, that have brought us here.
“…something that has set us apart in the sector throughout our professional lives, that something is the use we make of our hands”
Do you use any method or technology that is new in this sector?
I have always believed and defended holistic beauty. If we are not good on the inside, we cannot be good on the outside. In fact, more and more people are putting themselves in our hands because they know the great benefits that manual therapies bring to our state of mind. They seek in our way of understanding beauty a general well-being that is seen and felt beyond the mirror.
We also believe in prevention, in preventive aesthetics. And to achieve this, the first thing we must take into account is that everything is no longer worth it. One of the priorities is to maintain naturalness and personal traits. How do we make it possible? thanks to “directed ageing”. In this way, we will correct the ravages that time causes to the skin, we can even anticipate them, but we will do it calmly, without obsessing, directing the changes that occur towards greater harmony. That is to say, it is about aging, yes, but with a head and with the most cutting-edge techniques.
In fact, we have just created Ikigai Massage, a facial massage that works the energy channels and becomes a magnificent anti-aging. As reflected in the ancient culture of Japan, we each have our own Ikigai, a reason to live, to keep going and find meaning in our daily existence. And this is what we reflect in the massage, combining the best manual techniques with the energy and strength of Gua Sha, a ritual with jade stones and rose quartz, which helps us “scratch” and eliminate toxins, while skilfully sculpting the face. With Sofía Bertrand’s active ingredients, inspired by oriental culture, such as Japanese camellia and enhanced with luxury active ingredients such as ruby, champagne and emerald, this protocol keeps stress under control and recharges our body with the positive energy that need.
“Ikigai Massage, a facial massage that works the energy channels and becomes a magnificent anti-aging. As reflected in the ancient culture of Japan, we each have our own Ikigai, a reason to live, to keep going and find meaning in our day-to-day existence
What do you have planned for the business in the near future?
The most important thing is to keep moving forward… innovating, always looking ahead and always continuing in the search for excellence. With the stage that we are having to live, we must be thankful every day that our clients continue to cross the threshold of our door and that they place themselves in our hands. There is no better plan than to continue offering them the best and making them feel unique.
What is beauty according to Carmen Navarro?
It is finding harmony, being well on the inside and reflecting on the outside. Reaching that balance improves our self-esteem and, therefore, our happiness.
Is there much difference between the requests of men and those made by women when it comes to treatments?
The biggest difference is that men are very disciplined and constant. Women also listen to us, but it is true that the men who put themselves in our hands never give up. What worries them the most is the area of double chin, bags and dark circles. And someone who had acne in his youth and is worried about scars and marks. In the body, what obsesses them the most is the abdomen.
For women, we can say that it depends on each stage. In youth the legs, cellulite… cartridge belts, and from 40 abdomen. As soon as we enter the 50s, it’s the arms and the loss of firmness, flaccidity in the face… In our case, in the case of women, hormonal factors are also key.
As a result of the pandemic, have you had more demand? Do you notice the effect of the pandemic and confinement on your clients?
We have noticed that curiously there is a lot of demand for corporals. At first, due to the time we have spent at home (in which the daily cleaning routine and the absence of cabin treatments have sometimes been neglected) maskné, the acne caused by the constant rubbing of the masks, was a boom. In addition, the skin was more dehydrated than normal and since only our eyes can be seen, there was also a boom in treatments dedicated to this area, treating bags, dark circles, crow’s feet.
Now that the good weather is approaching and that we look optimistically to the future, all body treatments have had a spectacular increase. We need to look good, have an illusion.
“…the skin was more dehydrated than normal and since only our eyes can be seen, there was also a boom in treatments dedicated to this area, to treat bags, dark circles, crow’s feet”
Of all the treatments you offer, which ones would you recommend for these different age groups: 30’s, 40’s and 50’s?
At 30 we need to give light to the skin and that is why facial hygiene is key. Among our most demanded treatments in this regard: Hydrafacial and the Time Capsule. We managed to exfoliate, cleanse and provide a combination of serums that treat the specific needs of the skin (blemishes, lack of luminosity)…
At 40, the fat that is located in stubborn areas worries us because it is no longer easy to eliminate it, even with diet or exercise. In these cases, Adopologie, a low-frequency, low-intensity multifocal ultrasound that provides total firmness from the inside, is being a success. It is the ultimate for keeping rebellious areas under control, eliminating cellulite and fat, compacting the tissue and effectively defining the figure.
At 50 we are very concerned about flaccidity, the neck of Venus and that is why we work with techniques such as ENDYMED PRO, a third generation radiofrequency that allows us to work at various depths of the tissue, creating very rapid heating. With gold microneedles we penetrate the skin, more effectively generating collagen and elastin and maintaining rejuvenation for longer, the result is visible from the first session.
Are there any trends that you foresee in the near future?
I think that while we continue at this stage using masks, oxygen-based treatments will be key. The skins are suffocated, due to lack of oxygenation. We need to recover its lost vitality and hydration, and for this reason it is infused with active ingredients that regenerate and restore. It is the perfect reset that our skin needs.
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