For some time now, tobacco, like fossil fuels and other controversial assets, have had more and more enemies. The attacks usually come from civil society, organizations and even institutions, but in the case of tobacco, it also faces friendly fire. Philip Morris International, the world’s largest tobacco company, will stop selling Malboro cigarettes in the UK by 2030, in a bid to move towards a world without this type of tobacco.
Not content with cutting off cigarette supplies over the next decade, tobacco company CEO Jacek Olczak has called on the British government to put them in the same category as internal combustion vehicles and ban them by 2030.
This decision is part of Philip Morris International’s strategy to record its transition from a manufacturer of products that are harmful to people to a company dedicated to health and well-being. As part of that trip, Philip Morris International has expressed interest in acquiring the Vectura Group, a British manufacturer of medical inhalers, for more than €1 billion, as well as Fertin, a maker of nicotine gum, chewable tablets and lozenges. .
less smokers
The statements by the CEO of Philip Morris International occur at a time when the number of smokers in that country is decreasing, as a result of the effective awareness campaigns launched in the United Kingdom in recent times.
Specifically, the current proportion of smokers in the UK has fallen significantly from 14.7% in 2018 to 14.1% in 2019. That is, almost 7 million people aged 18 and over smoked cigarettes in 2019, according to the estimate. from that of the United Kingdom Office for National Statistics.
a new market
“Quitting smoking is the best option, but for those who don’t want to, science and technology allow companies like ours to offer the best alternatives to continue smoking,” said the CEO of Philip Morris International.
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