In this guide we will explain the tool in detail. Facebook Insights (now Statistics) that will help you get to know your audience in depth, who they are, where they are, their tastes and behaviors, to improve your content and optimize your business ads.
Imagine that you just met someone new, what lets you know if you and that person are compatible? Effectively, the detailed information you get from him or her. The same happens with your business and its audience, because to connect with the right audience you need to obtain data that allows you to create content that captures and retains their attention. And this is precisely the magic behind Facebook Insights.
This tool allows you to obtain demographic data, personal tastes or lifestyle in order to help you make better decisions. Not only to achieve interaction, but also to properly optimize your ad campaigns. Sounds good, doesn’t it?
Keep reading because today you are going to know in depth everything that Facebook Insights has for you in this 2022; And how this tool became Facebook Audience Insightsuntil reaching “Statistics” inside of Meta Business Suite.
What is Facebook Insights?
The world of social networks is especially vast. However, there are tools that have come to make your life easier in terms of management and administration.
One of them is precisely Facebook Insights. Tool that, broadly speaking, is responsible for documenting all the movements of your audience through statistics which, later, throws you in a simple way so that you can identify patterns and data to improve your future advertising campaigns.
In addition to the above, and within the Facebook Insights feature, you can view reports not only daily, but also monthly, quarterly or annually. Ideal for making comparisons and knowing which are the areas of opportunity within your digital strategies.
In addition, not only do you have the opportunity to get to know your audience in detail, but you can also analyze your competition. Interesting, don’t you think? But what has really changed since 2021?
From Facebook Audience Insights to “Statistics” within Meta Business Suite
Did you know Facebook Audience Insights ceased to be available since last July 1, 2021? If you didn’t know or are about to start using this tool, don’t worry!
Currently, this tool is available to you as “Statistics” inside of . Section in which it is possible to view the statistics of your audience for both Facebook and Instagram. And where, in addition, you have the possibility of observing the trends and metrics for both social networks.
Here it will also be possible for you to break down information about those people who like your Facebook page, discover who your followers are on Instagram and know both their age and gender, cities and main countries where your audience is located. As well as your profession and personal interests.
And what is the use of having all this information? Precisely so that you can catalog or filter the various types of audiences and, from there, manage them under different objectives linked to your .
What is Facebook Insights used for?
Previously, I gave you some of the features that the section on “Statistics” within Meta Business Suite offers to your business. However, it is important that you can resolve your doubts about each of them:
- Know your audience better.
- Obtain demographic data.
- Discover the tastes of your audience.
- Understand your lifestyle.
We explain each point in detail below.
Know your audience better
This is extremely important because it allows you to capture the attention of your audience and facilitate the process to transform them into your customers. Since, this tool gives you access to the entrails of the information and the details behind that person who follows you and interacts with your brand on the other side of the screen.
Get demographic data
Today it is not uncommon to know the age or gender of the people who follow you, but this tool goes one step further by allowing you to know their level of education, the job titles they have and even if the person is single, married, separated, etc.
Discover the tastes of your audience
Just like an audience connects with your company if they share the same values, likes also work like a magnet. Under this premise, one of the facebook insights features is that it allows you to learn more about personal interests and hobbies through your audience.
understand your lifestyle
To have a successful business you must be clear about what the lifestyle of the vast majority of your followers consists of. Through this tool you will be able to discover some parts of their lifestyle, such as their purchasing behavior, payment methods, where they live or what languages they speak.
How to enter Facebook Insights?
Before knowing your audience, it is important that you know how to access the “Statistics of your audience” section. The steps are the following.
1. Go from your account to your Ads Manager.
2. Click on the main menu located in the upper left corner.
3. Choose the option ‘Statistics of your audience’.
Or you can also skip the previous steps and click on “Go to Audience Insights” through the following .
How to know your audience in Facebook Insights?
Do you want to discover for yourself everything that this tool has for you? Next, I am going to explain, in 6 simple steps, how to access this section that is so valuable for your business.
- Go to your Business Manager.
- Create your audience.
- View demographic data.
- Look at the ‘likes’ of your page.
- Discover the viewing location.
- Know the activity of your audience.
Let’s look at each of these steps:
1. Go to your Business Manager
The first thing you should do is go to your Business Manager. Once there you must click on the ‘Statistics of your audience’ section. Once you are there, it is time to define your target audience, which are nothing more and nothing less than those people to whom your campaigns are going to be directed.
2. Create your audience
This step makes all the difference, as it is at this point where you define who you are going to address. Here you will be helped by filters such as age, gender, place, interests, market segments, sentimental status, training, work, etc.
📌 Remember: There are two types of hearings. Also, choosing the ‘Advanced’ option gives you the opportunity to further detail each aspect.
3. Visualize demographic data
Here you will be able to see in percentages how many people are women and men. As well as their age range, something that can certainly guide you in terms of their interests.
Likewise, you can find out if most of these people are married or single, if they studied a university degree or not, and in what industry they are working.
4. Observe the ‘likes’ of your page
This section is not focused on the people who ‘like’ your page. But here you will be able to visualize, by categories, what other types of pages your audience usually visits and visualizes.
5. Discover the viewing location
This specific data is extremely relevant when you want to make any adjustments to your campaigns. Because you can focus your content only on certain specific cities.
Since, for example, you can think of all the cities in Mexico, but in reality only 3 of them concentrate the majority of your audience. So you can focus both your efforts and your budget on those places.
6. Know the activity of your audience
Here it will be possible for you to recognize the number of times that your audience has left a comment on a specific page, if they have left a ‘like’ on a specific publication, what type of ads they react to or which publications have been successful so interesting that you have decided to share them.
All this, without ruling out the fact that you will also be able to see from what type of devices these actions are being carried out.
conclusion
I am sure that throughout this article you have been able to assess the value behind obtaining specific data in real time. These are the only ones that will allow you to segment your audience without limitations, get to know your new followers in detail, carry out an exhaustive analysis of your competition or observe how your followers interact to choose the most convenient times for your campaigns.
Was this topic attractive to you? Then it’s time to put it into practice! Of course, remember that your ads are intended to help you sell even more. So you must have your online store ready. Don’t you have it ready yet? Then create your own online store with Tiendanube. We give you a gift so that your business takes off in a big way. 🚀
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