The themes for a web page They are the salvation for entrepreneurs who do not have knowledge in design. If you are looking to create an online store in a few minutes and with a professional image that people will fall in love with, templates such as Amazonas, Lifestyle, Atlántico or Cubo de Tiendanube can help you start selling online.
Are you thinking of opening a website to bring more customers to your business? Choosing the right theme is vital to attracting more visitors that match your target audience. In this article we will help you understand what a theme is, how to choose the right theme for your website and tips to create one that will really help your business grow.
It’s time to get down to business and absorb all the information about the website themes!
What are themes for a web page?
Choose a theme for your website It can be confusing as there are thousands of free and paid options that can be downloaded and purchased.
Before making a decision, it’s important to know that a theme is the element that gives a site its look and feel. This includes the color scheme, layout, and style elements.
That said, give yourself time to weigh your options and choose the right theme for your business. Your website is a direct representation of your brand and should reflect its DNA, as well as having a direct impact on the experience of users and buyers.
How do website themes work?
Themes take the content and information stored on different platforms and display it in your browser. When you create a theme, you decide how that content looks and how it is presented to the visitor.
There are many options available when you are building your own theme or choosing an existing one. For example:
- Choose between static or responsive layouts.
- Customize typography and design elements.
- Display images and videos anywhere in the theme.
- Specify how the content will be accommodated on different devices such as computers, cell phones and tablets.
Advantages of themes for a website
The themes for a web page They have many advantages, especially if you do not have previous knowledge in programming and design. Learn about its main advantages below:
- They are quick to implement.
- They are easy to use.
- There are so many styles you can choose from.
- They require little investment.
- You have a preview of the final product.
They are quick to implement
There are many templates on the internet. You just have to know —more or less— what you are looking for and what you need specifically for your business. These will help you publish your website as soon as possible and it will only take a few minutes or hours, instead of the weeks or months it would take if you were doing it with a site designer.
They are easy to use
A template can be used by anyone, even if they have no experience in digital construction or programming. It just takes a bit of time to adapt it for your special needs or if you want to add extra elements like social buttons, galleries or forms.
There are so many styles you can choose from
Although the number of themes offered on the internet may seem overwhelming, they are usually already compliant with industry standards, so they are easy to navigate and attractive to users from the outset.
Remember that you will need to look for specific templates for what you want to achieve, be it an online business or a blog to let people know more about your products.
There are platforms that offer you a trial period so that you can familiarize yourself with the templates before paying for them and thus be sure that they fulfill the function you are looking for.
They require little investment
Forget about hiring a designer and a programmer to get your site up and running. With the pre-designed themes, you will be able to publish your site in no time and with minimal investment.
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The templates already include codes and the necessary graphic elements so that you have an immediate design.
In addition, most of them already have a responsive design, that is, they adapt to any device correctly. It is an excellent option for new ventures or small businesses!
You have a preview of the final product
Before you pay anything, most theme sites will give you a preview of what your site will look like. This will give you flexibility in deciding whether you think it will suit what you need or not without spending a single peso.
Disadvantages of themes for a website
Not everything is hunky-dory with the website themes. Like everything in life, there is a good part and another not so much. Here is no exception. These are some of the disadvantages of the themes for a web page:
- They are usually not very original.
- They lack user experience.
- They require updates.
- They may be limited.
- They may not be.
They are usually unoriginal
Being available online to anyone, you may find many other businesses with the same theme. This takes away an element of originality from your website, looking like a copy of others and without differentiation.
They lack user experience
Many of the pre-made templates are not meant to have a good user experience and might just offer an eye-catching design. A poor user experience or difficult navigation for customers could cause you to lose sales.
require updates
You must stay informed about possible theme updates to keep your site working properly. They are usually corrections of defects or bugs in the layout, so doing so could mess up your old image and you’ll have to move your content to fit.
Note that if you use plugin on your page, some might stop being compatible with your theme in the near future.
They may be limited
If you are thinking of a very complex website, using a theme might not be the best option for you.. In case you have a very ambitious digital project, hiring a site builder could be the best, especially if you have no programming experience and coding.
May not be optimized for SEO
Do you plan to look for organic traffic that comes from search engines? Some themes have messy code that is not compatible with search engines like Google. This means that the search engine will not want to have your site at the top even though you have well positioned your keywords.
Do not forget that this could also affect the paid campaigns that you want to do in .
How to choose a theme for a web page?
- Identify what type of website you need.
- Consider all the costs and don’t compromise on the quality of the theme.
- Take your time.
- Choose a responsive template.
- Research the provider and their customer support.
- Opt for an SEO friendly theme.
You don’t have to be an expert coding developer to create a professional-looking website. to help you choose a theme for your new websitethat accommodates and adapts to the particular needs of your business, we made a list of things that you should take into account.
1. Identify what type of website you need
Do you already know what you will use your website for? You must be very clear about what kind of website want to create to choose the correct option. Think about what your customers are looking for and how they will find it when they enter your site.
We also advise you to put the practicality of the theme above how attractive it is. Don’t be tempted to pick one that isn’t practical just because it’s beautiful!
2. Consider all the costs and do not compromise the quality of the theme
If you have a limited budget, we know that one of the filters will be to see how much the theme you are about to hire costs.
Consider that you will not only be investing money, buying a very complicated template means that you will have to dedicate time and effort. Although buying a free template may sound very attractive, think that it can be counterproductive since they usually lack technical support and can be of poor quality.
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By paying for a theme, you are paying for other benefits, like help and advice from expert developers just a click away.
3. Take your time
Even if you have a limited amount of time to get your website up and running, it’s definitely not a good idea to pick a template in just a few minutes because you think the first option you saw might suit your business.
Take a dive in at least four sites of different options taking into account all the advantages and disadvantages of each one. There is no better decision than an informed one and comparing prices and technical support.
One bad decision could mean you have to start all over again, wasting even more time than you thought you’d save by not doing a thorough investigation.
4. Choose a responsive template
If your site does not adapt to different devices, it is practically unusable. Today most people use mobile devices to browse the web, however, you should keep in mind that if a customer wants to view your site on a tablet or computer, they will want your site to be navigation friendly.
In the past, having a site that will accommodate different screen types and sizes was optional, but today it’s a must. Don’t fall into the trap and choose a responsive design!
5. Research the provider and their customer support
There are tons of options for developers and providers offering templates online. However, not all of them are easy to customize or use. If you are paying for it, first find out what kind of support they offer and how to contact them if you have any questions or if your site is not working properly.
We recommend reading testimonials from other buyers before making a decision. It’s super important that they resolve issues quickly and efficiently because it’s unacceptable for your site to be down or dysfunctional for more than a couple of hours. You could lose customers!
6. Opt for an SEO friendly theme
We bet that one of the goals you have when opening a website is for your brand or business to reach more people. Although you feel that you prefer to channel people to the site through social networks, it never hurts that some arrive when looking for it in search engines as powerful as Google.
Keep in mind that even if your site is beautiful and perfectly organized, you will need to use SEO techniques so that your page ranks better in search engines.
Prioritize that the site has a strong hierarchy and easy navigation. Also, avoid using templates on all the pages of the site, this will make it more difficult to navigate and negatively impact the user experience.
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