has wanted to reward talent, creativity and diversity in the first edition of the ‘You don’t know everything about TikTok’ awards. The gala, presented by the comic Carolina Iglesias (@percebesygrelos), broadcast live from the @TikTok_es account, was attended by the nominees, as well as a large number of content creators from the platform who did not want to miss the celebration. The event will be broadcast again on @TikTok_es, next Thursday, December 30 at 7:00 p.m.
“These awards recognize the categories where TikTok creators prove to be the most creative and inspiring. Topics such as sports, education, cooking, music, comedy, beauty or diversity, but also creators who are pioneers, the best public figure on TikTok, and the creator who spreads the most “good vibes” to the community, and that best represents the main value of the platform, to inspire creativity, to generate moments of joy.»
Voting began during the first week of December. In order to vote for their favorite tiktoker, users could enter a landing from the trending section of the platform. In total there are 10 different categories that range from music and sports, to “good vibes” and the public figures that make life within the social network. For each category TikTok has proposed four featured creators, which we present below:
Public figure: Lola Indigo
There was a large presence of recognized and public figures within this social network, from sports icons to the singers of the moment. These were the finalists for the public figures section in Spain, What did Lola Indigo win?:
we all have that ex
Music:
Music is crucial within TikTok, and for this reason we see a wide community of artists who are dedicated to uploading their music and covers through this medium. Next, these were the finalists in the music content section, what @lu.decker won:
If you want a second part, leave me more phrases in comments💔
Beauty:
This section encompasses creators whose content stands out in matters of cosmetics, skin care, hair care and makeup, both for everyday and hyper-realistic and performance. These were the finalists for the beauty section, what @nobodisugly won:
I have news… 💌
Good vibes:
If we talk about good vibes, we talk about content that makes us laugh and have a good time, but not necessarily comedy. Here the creators who are nominated have a varied content but with the common factor of generating laughter in their audience, ranging from a makeup artist to a grandmother who makes viral videos. These were the finalists of a category conquered by @la_chica_bona
Thank thousand times thank you. I love you♥️
Kitchen:
Cooking recipes are some of the most viral and wide-reaching content on TikTok, as it shows how to prepare recipes in an easy, simple, and sometimes humorous way. These are the nominees for the cooking category, which won @cocinaconchia:
Menu 3 Christmas (ENTRY) 🎄🎅🏻🎁
Comedy:
Humorous videos are a fundamental part of the ecosystem of this social network, and we could say that they are also among the most viewed. Below we see the finalists who have stood out for their ability to do comedy, in a category that @esperansagrasia won:
Happy Monday❤️
Sports:
TikTok has undoubtedly reached everywhere, even in sports, thus placing among its creators from professional athletes to journalists from the sector and gamers who are dedicated to e-sports. These were the nominees for the award, in addition to the winner, @ adricontreras4:
Diversity & Inclusion:
In this section we find content creators who have taken advantage of their visibility to encourage greater acceptance of minorities and promote the acceptance of diversity, whether gender, racial or simply of thought. In this way, the following finalists demonstrated that tiktok is a space where we can not only find humor:
Education:
In addition to educating about diversity and inclusion, on TikTok we can also find creators offering tips and knowledge on various fields, such as history, photography, laws, and even languages; then having a powerful platform to promote the education of the communities in a more dynamic way. These are the outstanding creators in the education area, the category in which they won
Pioneers:
For this nomination TikTok has chosen those creators who have stood out as pioneers in their respective fields, promoting inspiration and connection with the different contents to which they are dedicated. Among the finalists in this category, which was won by Marina Rivers, we find from writers to photographers:
ouu @juuanmaad
These awards are included within the framework of the campaign created together with the independent creative agency Manifiesto, will be broadcast until the end of December, and can be seen in outdoor formats in Madrid, Barcelona, Valencia, Seville and Bilbao, on the main national television channels, as well as on a wide variety of media digital.
This campaign will be focused on promoting the richness and diversity of Spanish culture, through content created by members of the Spanish TikTok community. Thus, it seeks to highlight the real value that exists in the videos of Spanish users of the platform, demonstrating why everyone should be in the application under the slogan “You don’t know everything about TikTok”.
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