“PrestaShop Facebook is a new module designed to help e-commerce users boost their online store sales on Facebook and Instagram by offering advanced social commerce features: integration in a single interface of Facebook and Instagram accounts for the optimized management of advertising campaigns, automatic synchronization of the product catalog with both networks and the integration of the Messenger plugin from the PrestaShop Back office».
In this way, PrestaShop announced, one of the main ones, the launch of a new module designed to facilitate the work of companies that make sales through Facebook.
The main features of the new module are:
- Centralize all Facebook accounts in a single, and accessible interface from the back office (Facebook Business Manager, Facebook Page, Ad Account, Instagram Business Account).
- Quickly and automatically export and synchronize the catalog to Facebook and Instagram, as well as enjoy daily automatic updates of prices and inventory.
- Measure the effectiveness of Facebook ad campaigns to improve the impact with the automatic implementation of the Facebook Pixel module and the conversion API.
- Messenger plugin integration from PrestaShop back office, allowing customers to interact directly with the business.
«Thanks to PrestaShop Facebook, the daily management of advertising campaigns and stocks is simplified. For the user, this module contributes to an increasingly fluid and omnichannel customer experience. Whereas, for the merchant, the tool helps strengthen visibility, increase Facebook and Instagram, and therefore drive sales.”he pointed Alexander Eruimy, CEO of PrestaShop. “We have designed this module so that all our users take advantage of the full potential of social commerce, which has experienced a strong acceleration in recent months and will take on an increasingly important role in 2021. This partnership, of which we are proud, is part of PrestaShop’s desire to provide companies with the best technological solutions to support the growth of their activity”.
PrestaShop Facebook is available in eight languages: English, French, Italian, Spanish, Polish, Dutch, Portuguese and German. The module can be downloaded through the PrestaShop interface,
With over 1.7 billion active users, Facebook and Instagram are essential growth engines for e-merchants. Social commerce, that is, direct sales on social networks, has grown significantly in recent months, first in response to the growing expectation of interaction with brands, and recently due to the health crisis that has caused a historic acceleration of electronic commerce.
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