When a clothing company hires a superstar from any cultural or sports field, they only expect that they will have a performance similar to that of Rosalía with Nike. The Barcelona singer has managed to get everyone to be aware of some sneakers without even going on sale yet. They are the AF1 Espardille, which the singer herself has designed inspired by the typical Catalan espadrille, and that Nike already has thousands of demands for the campaign that Rosalía has done on her social networks.
A year ago, Nike allied with Rosalía so that she could promote her latest Air Max 2090 and thus turn the Spanish into an ambassador for the firm. An agreement that has now gone a step further, by giving freedom to San Esteban de Sasroviras to design their own footwear. A shoe that is inspired by the artist’s grandfather “because he wore them all day, even working eight hours a day.”
The shoe in question is based on the classic espardenya or espadrille that was worn so much in Catalonia in the past. A shoe that, to make it more popular, the singer has accompanied photos of Salvador Dalí on her Instagram account.
With a modern touch, Rosalía has covered the shoe in esparto grass and leather that are joined by a thread stitch that gives it a vintage touch. Totally in white and with the Nike logo on the side and the tongue, the last distinctive finish is given by the laces that go from being the normal ones to the ribbons that the espadrilles of Catalonia wore.
How are these slippers tied?
It is with these laces and their way of tying them that Rosalía could implement another fashion. In the same publication where she advertises the shoes, the singer has added a tutorial to put on the shoes as if it were an espadrille.
Starting from where the classic shoe ends (the end of the foot and the beginning of the leg), Rosalía crosses the two sides of the lace and crosses them again as the tibia rises until there is enough rope left to tie a knot with a bow. .
Price and when will they go on sale
The latest revolution of the most fashionable Spanish artist in the world who, with this alliance with Nike, intends to bring one more trend to any corner of the planet. Still without a release date, the American firm has not reported how much the price of the AF1 Espardille will be. Given the pull of Rosalía, which already exceeds a million ‘likes’ in her publication, we will have to pay attention to the brand’s website because everything indicates that it will be a success in sales.
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