One of the aspects where Mercadona has always known how to move best has been in cosmetic products. A section in which it has had great success in sales, given its good performance and better price compared to the competition. Characteristics that it brings together by offering a , similar to Alain’s famous Revitalizing, although for up to 17 times less the price of the original.
Under the Sisbela brand, Mercadona has achieved one of its greatest supermarket sales successes. A revitalizing anti-aging facial cream that can be found in 50-milliliter bottles on all the shelves of the Valencian chain. For only 5 euros, this lotion has a similar effect to the well-known Revitalizing by Alain, .
A product, the second and original, which can be found for 85 euros on the official website of the cosmetic company and for about 60 euros in most specialized stores. “We sell exactly the same cosmetic as Mercadona”, pointed out in 2017 the general director of Star Healthcare to the aforementioned medium.
Alain has always maintained that the high price has its reasoning in the few sales it achieves with respect to Mercadona’s production
A bet for the high price that, however, has its explanation in the fact that “selling 400 units is not the same as selling 5,000”. For this reason, the only difference is the “perfume”, since “it has the same efficiency activity”, with which Alain seeks a more specialized niche in this type of product.
With the same ingredients in Mercadona, it also shares the same plant as its “expensive sister” of Alain. A product under the Sisbela seal that year after year is a complete success for the Valencian chain, willing to give the best beauty results at the lowest possible price.
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