The time has come to set the time of our watches well. today from M4C We get fancy to try to analyze the eCommerce of one of the most refined and historical brands that exist. Are you ready to stop time while reading this post? We analyze Tissot’s eCommerce!, luxury founded in 1853 that belongs to the group
Swiss watches of the highest quality and an even better eCommerce
Yes dear reader, perhaps we are facing one of those eCommerce that should be paid just to enter (well, not that bad), but it is true that just taking a quick look at their website gives us the feeling that we are in a safe place within the network.
Your website inspires confidence and securityIn addition, the fluid design and with images and videos of the highest quality, invite us to browse and investigate every corner of their online store, so surely that of this fantastic brand will not be high.
Tissot store: watches for (almost) everyone
As always, we start by analyzing the number of products, in this case watches, that the store makes available to its customers in its online store.
What’s the score? Whether you are a sports lover, classic or modern style, you will find your watch for sure. The extensive and ordered categories offer the user a unique experience in terms of the search process.
In this way, we can distinguish between Touch Collection, T-Sport, T-Classic, Heritage, T-Lady, T-Pocket, T-Gold. Also, another option would be to search for men, women or automatic.
It is not an eCommerce for all pockets
No, it is definitely not a brand for all budgets, and although it is true that in the Tissot Online Store we can buy some watches for 180 euros, the vast majority are much higher prices and They even exceed 1,000 euros.
We could say that they are watches for life and pass them on from generation to generation for their high economic value but above all for the high quality of their components.
And it is that, as we said before, it is a Swiss brand with a long history and as a curious fact we can say that It was the first brand that made a plastic watch, a wooden watch and a stone watch. In recent years it has developed touch glass technology or “T-Touch technology”. Several of its models have a touch-sensitive sapphire-coated crystal. Features include compass, barometer, altimeter, thermometer, and chronograph. In some “T-Touch” models, Tissot engineers incorporated an Internet connection and, in others, thermal sensors as protection against certain environmental temperatures.
Therefore, can we put any downside or negative point in the prices of the Tissot store?
The answer is simple. No. Not because it is a brand for upper-middle income, that is their target audience, they are clear about it and it works for them. And in a way, would lose brand value if they started marketing products with lower costs and cheaper prices.
In this sense, one aspect that is missing is the offers or promotions that most eCommerce have and that in this case is difficult to find. So it could be improved from this point of view.
Post-sale services in the Tissot online store
When we say that it is an eCommerce with as much quality and care as its own watches, it is because it really is. This is how it comes to ratify its after-sales service.
From the website itself, we can find the closest physical stores to our place of residence and be able to take our watch in case of failure. In addition, we have a very complete , where we can see the most technical characteristics of our precious goods.
On the other hand, since we are not expert watchmakers, and they know it, they also offer us lists with the care that we must take on the watches of this brand, whether in relation to the battery, shocks or precautions related to water.
And of course, with the purchase or acquisition of one of their watches They offer us great guarantees for a period of 24 months.
But do you know what is the best? shipping costs are totally free! Yes, and such is the case and of course they want to leave it to us that since you enter the web, a fixed bar appears where it says “Free shipping costs” (The return is also free). As for the waiting time to receive your purchase through UPS, it is between 2 and 5 days.
Without a doubt, this is one of the best rated M4C eCommerce, attractive design, great usability of its online space, variety of watches, prices according to its target audience, great after-sales service… And presence in RRSS!
Who said that the Swiss only knew how to make chocolate?
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