Top 18 eCommerce Trends You Should Know About in 2022

The is constantly evolving. To stay relevant and competitive, online businesses must keep up with the latest eCommerce trends and changing customer expectations. Falling behind means losing sales.

This article will break down 18 eCommerce trends you need to know about in 2022. We’ll also explore the future of eCommerce with three predictions to watch out for.

By the end of this article, you’ll be more prepared to meet the expectations of the e-commerce industry, discover new ways to improve efficiency, and deliver a next-level online shopping experience.

Top eCommerce Trends in 2022: Summary

Here’s a little look at the 18 eCommerce trends you need to know about in 2022:

Use the CRM to create a community around your brand– Customer engagement and behavior tracking, loyalty and rewards programs, and targeted marketing are some effective CRM strategies to consider.
Implement omnichannel selling to improve the cross-channel experience: Combine several channels, both online and offline, to obtain a higher purchase rate.
Personalize the user experience to facilitate the customer journey: Studies show that customers prefer personalized shopping experiences. Offering relevant recommendations is one of the most common practices.
Establish a content marketing strategy to gain authority: In addition to improving the credibility of the company, creating useful and attractive content helps generate qualified leads and increase conversions.
Focus on conversion rate optimization– Get more value from your traffic by converting website visitors into new customers or newsletter subscribers.
Prioritize customer service: excellent customer service positively influences purchasing decisions. Cultivate loyalty, promote a positive brand image and increase your eCommerce sales.
Use chatbots as personal assistants: Advanced chatbots can handle more complicated tasks beyond customer support.
Take advantage of social media marketing– Use social platforms to reach your target audience, build connections, maintain good relationships, and drive traffic to your website.
Develop influencer marketing strategies: Guarantees higher engagement rates with lower customer acquisition costs.
Take advantage of artificial intelligence: AI can improve many aspects of business, from customer experience to marketing to predicting trends.
Increase conversions and productivity with marketing automation– Automate routine marketing activities to convert leads into sales by streamlining your workflow.
Increase engagement and conversion with live shopping: Create live shopping events to increase customer engagement and build trust in your products.
Use digital catalogs to show the best products– High-quality photos help customers make informed purchasing decisions.
Offers a subscription model– Offer subscription packages to attract loyal customers, increasing retention rates and profitability.
Prioritize sustainability efforts: Almost that of customers consider the sustainability of a product or brand before making a purchase. Identify the environmental impacts of your business and apply more sustainable solutions.
Provides multiple payment options to simplify transactions: Some customers prefer traditional payment methods, such as bank transfers. Others prefer digital wallets, cryptocurrencies or the Buy Now Pay Later (BNPL) feature.
Prepare for future data privacy policies with zero-party data: stay ahead of the next data privacy trends by applying the strategy of zero party data.
Offer fast and free delivery options: Shipping costs and speed affect customers’ purchasing decisions.

Read the following sections for our detailed breakdown of these eCommerce trends.

1. Customer relationship management

CRM includes tools and strategies to help e-commerce businesses manage customer interactions. Customers would leave a company after two or three negative interactions, making CRM essential in the eCommerce industry.

CRM allows business owners to better understand the needs and behavior of their customers. This helps strengthen relationships and build a loyal customer base.

The size of the CRM market is projected to reach around 128 billion dollars in 2028, with an average compound annual growth rate (CAGR) of 12%. Furthermore, more than 91% of companies with 10 or more employees use CRM to manage customer conversations.

Here are several:

Tracking customer interaction and behavior– This results in an extensive database reflecting the customer journey. This data helps business owners strategize their campaigns based on where customers are in the funnel.
Loyalty and rewards programs: Customers favor companies that offer rewards. These programs also improve retention rates in a 5%improving profits between a 25% and a 95%.
targeted marketing-Segment your audience with email sequence personalization.

is among the first brands to use personal digital assistants (PDAs) to record customer data in real time.

This CRM strategy allows the store to collect customer preferences, browsing habits, and purchases. The CRM software will then process the data to strategically re-engage current customers with new discounts from the latest campaigns.

However, each business is unique. What works for one store will not always work for others. Business owners need to do extensive research to create the perfect CRM strategy. This includes auditing, outlining the sales process, and defining CRM goals.

If you are a WordPress user, install as UpiCRM either JetPack CRM to adapt your strategy. These plugins often provide email marketing management, social integration, and funnel building features.

2. Omnichannel sales

Omnichannel selling integrates multiple platforms and channels to provide a seamless experience. A company’s omnichannel strategy can combine offline and online channels, such as physical stores, websites, web applications, and marketplaces.

Websites and web applications

An easy way to do omnichannel sales is through . One prediction shows that mobile commerce will account for e-commerce by 2024. As a result, embracing mobile shopping is a great way to stay ahead of the competition.

Alternatively, it uses a similar strategy to .

A progressive web app can be accessed through browsers like Google Chrome Y Safari. This is a beneficial solution for users who have to choose between creating an eCommerce app or an online store with responsive design.

Based on HTML, CSS, and JavaScript, a PWA acts like one that is compatible with different devices. It also includes many app-like features like push notifications, improved loading time, and offline support.

online marketplaces

Even if you already have a strong eCommerce site or app, you should consider offering your products on online marketplaces. Since most marketplaces offer multiple products, free shipping, and returns, they are considered more convenient than shopping at multiple online stores.

If your brand is new, sell in major markets in your area to take advantage of their high traffic. If your brand is more established, use these marketplaces to drive customers to your site. For example, offer discount codes that they can use when shopping through your website.

click and collect

He combines online shopping experiences and physical locations. Many retailers are implementing this service, such as Walmart, target and IKEA.

This service allows the solution of buy online and pick up in store (BOPIS) and the option of curbside pickup. Consumers can pay online and pick up their purchases at the store or pick up station.

Click and Collect sales offer the convenience of online shopping, fast store visits and zero shipping costs. The value of this purchasing model is projected to reach .

Research online, buy offline

As the pandemic slowly subsides in many parts of the world, people are looking forward to shopping in physical stores again. As of June 2021, American consumers are no longer worried about shopping in the store. As a result, there has been an increase in 44% on visits to physical stores.

This situation encourages the behavior of customers to research online and buy offline (ROPO).

In addition to zero shipping fees, ROPO allows customers to guarantee the compatibility of a product. After all, most of the buyers want to see, touch and feel the items before they buy them.

Bonobos, a men’s clothing and accessories store, achieved the success of ROPO with the .

Buyers can try on different sizes to find out which one fits them best. They can then place an order from the Bonobos site. Guide stores also act as a customer success center where customers can ask questions and return items.

For your own eCommerce business, research instances where your audience would prefer to visit a physical store. If the sentiment is strong, address these needs and see if they are worth pursuing on a larger scale.

Remember to offer a consistent customer experience by balancing online and offline channels. This effort pays off: the rate of orders is higher for companies that employ omnichannel campaigns.

3. Personalized experiences

A personalized experience allows visitors to receive product suggestions and targeted email campaigns based on past activity.

More than 1,000 consumers are more likely to become repeat buyers if a business offers a personalized shopping experience. Customers expect companies to be proactive and suggest what products they might need next.

Additionally, product recommendations account for up to 100% of e-commerce store revenue. If a company offers a quality personalized experience, it can attract and retain customers without…