Top 5 Webmaster Tools Features for an SEO

Webmaster Tools is one of the most powerful tools any SEO can use and sometimes one of the most underrated. Many times we focus only on paid tools, which, although they definitely provide great added value when carrying out our actions and SEO strategy, such as do not reach the potential of Webmaster Tools.

Let’s not forget that Webmaster Tools is a direct communication tool with Google. If Google Analytics, offers us data from the analytics of our website (Visits, time on the site and endless metrics) Webmaster Tools gives us information about how Google sees our site.

In this article we want to cover which are the 5 best features of Google Webmaster Tools for SEO:

1) Search queries:

One of the handiest features is the search query functionality. Although part of this information is offered to us by Google Analytics, here we are also offered impressions, clicks, CTR (Clicks/Impressions) and average position.

How can this information be useful? For example, Knowing the average position we have for a search or query, we can know where to focus our efforts. That is, if we see words that we have on the second page of Google results, we can try to make them go to the first page of results. Through onpage and offpage optimization actions.

Also by clicking on the keyword that interests us, we can see the landing page and the evolution it has experienced over time.

Another interesting way to use this information is to focus on the CTR. The CTR or click through rate is a division of the clicks between the impressions. That is, the higher this percentage, the more people who have clicked on it compared to those who have received the impression of my page in search results. To use the CTR correctly, we should focus on the CTRs that, depending on their position, do not reach these figures:

1. 32.5%
2. 17.6`%
3. 11.4%
4. 8.1%
5. 6.1%
6. 4.4%
7. 3.5%
8. 3.1%
9. 2.6%
10. 10. 2.4%
11. 11. 1.0%
12. 12. 0.8%
13. 13. 0.7%
14. 14. 0.6%
15. 15. 0.4%

To improve our CTR, we need to focus on landing pages and optimization of Meta title and Meta description elements. These two elements are what a user sees in Google search results. If we respect the keywords and write a text more focused on action and enhancing the attractions of our product, we can increase it.

2. Links to your site:

What are the most linked pages to your site? Who is linking you? WebmasterTools It offers you very interesting information completely free of charge to measure the result of your link building actions. Both in a positive way, that is, knowing what links you have gained thanks to your last post, and in a negative way. Through the links to your site feature, we can monitor suspicious sites that are linking to us. We remember that sometimes to harm the competition, harmful links are generated from low-quality sites. These techniques are called Black hat SEO. If you think there are links that are harming you, you can always use the that is offered to you from this same tool.

3. Indexing status:

One of the best ways to know if your site is in good health for Google is to know its index status. In this option you can see the progression of the number of indexed pages. A natural and progressive growth of pages on our site is a sign of good health. Having a greater number of pages does not have a direct impact on having better rankings for your keywords, but it does have an impact on the way that they are new ways of entering your website. In any case, for the generation of new pages we always recommend following a content strategy of value to the user.

4. Structured data:

Do you know what schema is? Schema is a way of marking up the data on your page. Through slight code changes, we can tell Google whether our page is about a celebrity, a concert, or a tourist attraction. What benefit does this bring? With Schema (and some authority on your website) you can make rich snippets appear in search results. The rich snippets are the little stars that can appear in the search results, a small image or a screenshot of the video that you have on your website. That is, it is a way for the results of your page to appear highlighted in Google search results. The main benefit of all this is that it increases the CTR or Click Through Rate. This is pure logic, if someone sees your featured results in front of others, it is normal that they end up clicking on them.

5. Charging time:

After the update of the hummingbird or hummingbird, it has become especially important when it comes to positioning the loading speed of your page. It is very important to know how long it takes to load the pages of our website. Through the Explore as Google tool, within the Tracking section, we can know this information. All we have to do is add the URL that interests us and then click on it. At the bottom, Webmaster Tools tells us the download time of the page. That is, how much time has it taken in total to be able to access it. If it is below 0.500 seconds, you’re doing fine. Anything higher, we recommend you take specific actions. In addition, you can additionally use , where they will also give you information about specific actions you can take.

In summary:

These are just one of the most useful features of Google Webmaster Tools for an SEO. With them you will have covered various aspects such as loading speed, rich snippets, indexing, links pointing to your site and keywords through which they reach your website, so that you can fully develop the actions and strategy SEO necessary to improve your rankings. In any case, highlight the great versatility of this tool and all the possibilities it offers for any online marketing specialist.