Types of emails in Mautic – Guides Mautic

Email is the most common form of direct communication when interacting with our contacts.

You can create and configure the emails that you are going to send them from the section Channels > Emails:

pressing the button “+ New” In the upper right corner of the screen, you see that there are two types of emails that can be created in Mautic:

  • Email Template.
  • post office segmentSegment Mautic allows you to create Segments to filter your Contacts (Leads) based on many criteria such as url’s visited, tags, campaigns, etc..

Email Template:

They are emails or transactional emails, that is, they can be sent to the same contact as many times as necessary. They can be edited and sent automatically through campaigns, forms, point triggers or leadlead In simple terms, a “lead” is a potential client, that is, a person or organization that has an interest in what a website sells or offers. Interest is expressed by sharing contact information such as an email id, phone number, or even a social media account. For example, they may have shared your contact information, interacted with a website, or subscribed to a blog. scoring.

Segment Posts:

They are emails or emails from marketingMarketing The marketing refers to the activities carried out by a company to promote the purchase or sale of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing activities are performed by affiliates on behalf of a company. Professionals working in the marketing and promotion departments of a company try to attract the attention of key potential audiences through advertising. At a fundamental level, marketing is the process of understanding customers, and building and maintaining relationships with them.Marketing is the key to the success of an organization, regardless of its size.There are various types and subtypes of marketing, digital and offline.Marketing teams and Sales must have a unified approach. Automation helps them work towards the same goals. which are assigned to segmentsSegment Mautic allows you to create Segments to filter your Contacts (Leads) based on many criteria such as url’s visited, tags, campaigns, etc. of specific contacts. They can be sent to certain contact lists, but cannot be edited. Each contact can only receive them once.

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