This article on web analytics is one of a series of articles that will help you measure visits to your website and that we will publish in our section of our blog.
In this article we will talk about the “Bounce Rate” a parameter that appears in the statistics about visits to your website in Google Analytics. If you have not yet configured Analytics, you can find more information at the following link:
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The “Bounce Rate” shows what percentage of the visitors that arrive at your page and close the page without navigating. Let’s take an example:
- An Internet user wants to find a Virtuemart manual in Pdf format.
- Said user searches in Google for the words “Manual Virtuemart”
- Among the results, a page X appears that appears to be a Virtuemart Manual in Spanish, and the user accesses it.
- Since it can’t find any PDF files to download, it closes the page and returns to Google results to enter other pages.
The above process would count as a bounce for page X. In the following video you can see an example that will help you understand the concept of “bounce”:
A bounce rate of more than 50% indicates that half of the visitors who access your website do not find what they are looking for. If that is the case, it may be time to review the content of your page, perhaps it is not offering what your visitors are looking for.
It should be noted that Analytics does not take into account the time a person spends on your page, it simply counts “the user who enters and does not navigate” as a bounce. That means that pages like Blogs tend to have a high bounce rate, since people usually enter blogs, read the content of the page and close (without browsing). That’s because blogs concentrate all the information on a single page. So, a high bounce rate doesn’t always have to be a bad sign.
The important thing about the bounce rate is that you analyze your visitors and think if your web pages offer the information they are looking for. If you add improvements to your website, you can later access Bounce rate report found in your Google Analytics within Users > User Trends > Bounce Rate.
Evaluate then if the improvements you make to your website reduce the bounce rate.
Another Google Analytics report relevant to bounce is Content > Top Landing Pages.
There you can see where visitors usually arrive from search engines, and what bounce rate each of those pages has.
Working to improve the rebound of your web page will make us better understand “who our visitors are” and thus we will be able to put more relevant content for our visits.
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