The Madrid restaurant chain Vips, owned by the Alsea group, has decided to register the CachoPower brand two years after the launch of this cachopo sandwich after having sold more than a million units throughout Spain.
The brand launched the CachoPower in September 2020 and, despite the pandemic, its popularity among customers has led to the sale of a total of 1,100,000 units of this sandwich, making it one of the most popular.
Inspired by one of the most famous dishes of Asturian gastronomy, this specialty is made with cachopo with beef, Serrano ham, cheese, piquillo pepper, fried egg, green chilli pepper, lettuce and slightly spicy mayonnaise, on crusty bread. Now, the chain reinforces its position with a promotional campaign.
This launch two years ago coincided with an effort by Vips to reposition its offer on one of the most recognizable specialties of the brand over the years, that of the sandwiches. Thus, other references were added to the cachopo, such as the Cubano , Smokey Joe, Txangurrón, Piri Piri and Pastrami, all with the premise of being “exaggeratedly generous”.
According to Sandra Carrasco, director of marketing for the brand: “The sandwich is one of Vips’ most iconic platforms that we are constantly re-imagining to continue surprising our customers. The CachoPower is the result of that obsession with innovation, using a A classic and beloved product such as the cachopo, to be enjoyed in one of our most generous sandwiches. With this campaign we wanted to pay tribute to this moment, which is the first step in turning it into a great icon of our brand.”
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