What is a hashtag? Where does it come from to use a word with a hash sign (#) before? And the most important: How to get the most out of hashtags in the main ones? The answers are just a few lines away from you.
What is a hashtag
Who can help you find the content that really interests you on the different social networks without dying trying? the hashtags. If you speak English, his name will give you clues about who he is, because hashes it means pad Y tags tag and that is precisely a hashtag: a special label preceded by a hash made up of keywords and numbersin which symbols and spaces are not welcome: #YoSoyUnHashtag.
He is in charge of helping you filter content among all the noise of social networks. Clicking on a hashtag reveals all the content in which it is included and vice versa: including it in your publication is a direct invitation for your content to be part of that list of content, facilitating searches and conversations on the same topic.
History of hashtags: Twitter is to blame
The social network of the little blue bird was the one that in 2007 proposed the use of hashtags, something that a San Diego resident user, Nate Ridder, decided to use in October of that same year, when the San Diego forest fires occurred, giving rise to first hashtag used by the public: #sandiegofire.
In 2009, Twitter began to automatically link those tags that were preceded by the # symbol, turning the landing page into a new channel where all the information related to that hashtag was accumulated. This, which now seems obvious to us, at that time was groundbreaking, since it went from following people to being able to follow “topics”.
The following year, Trending Topics appeared on Twitter, displaying the most popular hashtags right on the home page. From this moment, the different social networks, such as Google+, Instagram and Flickr were including (copying) the hashtagseach in its own time, respecting the same functionality that they had on Twitter of linking content, and coming to appear, not only on the network, but also in television programs, offline campaigns… until becoming the digital icon that they are today in day.
What is a hashtag in marketing for?
Before revealing the keys to getting the most out of hashtags on different social networks, we want to remind you what can you use hashtags for as a good marketer that you are:
- Information at your fingertips: Enter the hashtag in the search engine and discover everything that is being said about the topic that interests you.
- Increased range and visibility: hashtags also come equipped with superpowers thanks to which, in addition to your followers, you can reach users interested in the topic.
- Greater interaction: conversations flow better when their protagonists want to talk about the same topic. See if this factor is important that on Twitter the hashtags become Trending Topics, leading users from all over the world to comment on events, news, causes, programs…
- Monitoring: Hashtags are also your great allies at the monitoring level, making it easier for you to see what they say about you and follow the promotions of your products or services, contests, events…
The key to the success of the hashtag
Have you ever wondered why this system succeeded? Its success is due to the fact that when you use a hashtag you are bypassing the main limitation of social networks from its origin. What is this limitation? That only those who follow you receive your content. Buuuut… if you use any hashtag, whether they are a follower or not, they can read you. So hashtags became, and still are, keys to social discovery, to jump the barrier of our current communities and reach new audiences interested in the issues we are dealing with. That is why the hashtags attracted attention and all the networks were internalizing them, with greater (Instagram, ) or lesser (Facebook, Linkedin) success. Because they helped communities grow.
Well used, the hashtags increase impact and followersdefinitely.
How to create a good hashtag
Creating a hashtag is as easy as selecting your keywords and adding a hash mark to them. Creating good hashtags requires a few more ingredients:
- Size does matter: a hashtag designed to discover success is easy to understand, can be memorized well and takes up little space, which is why there are even those who use capital letters in the initial of each word that makes it up to facilitate this task. And the fact is that nobody wants to read a hashtag #tanlargocomoestequedamuchísimaperezaleer.
- Research team: For your hashtag to succeed, you need to research the “market” for hashtags. Look at the trends and look for the keywords that you can relate to the topic of your post on the social network that you are going to use it, including the abbreviations that can be seen everywhere, such as #BD. Are there many results? Does what you read convince you? Does it paste the content you find with the one you want to share? Is the hashtag outdated? The results of this work will give you clues about which is the best hashtag for your publication.
- The hashtag of your life: for your hashtag to work as you want, it must refer to the topic that interests you. For example, if you are looking to promote an electric guitar, the hashtag #tardesdecafé, a priori, does not seem like the best option.
- A stylish hashtag: A good option for your brand may be to create your own specific hashtag, unique and unmistakable, with the same values and image and, of course, notable keywords.
How to use hashtags on Instagram: how many hashtags!
According to that of , using more hashtags lowers the average engagement rate and it may be more advisable to use less than 5 relevant hashtags than to use too many, but the truth is that it is still common to see posts with a large number of hashtags, not only in the text of the post, but also in the comments, as they can be use in both spaces.
On Instagram you can follow the hashtags directly and even know the number of posts in which the hashtag you are including has been used as you write it. Of course, if what you’re interested in is knowing which ones are the most popular, researching online about which ones are the most used or pulling apps can make your task easier.
Of course, if you want users to get to see your content, avoid the temptation to use crowded hashtags that have nothing to do with your post and assess the possibility of attracting more followers by using very popular hashtags and other more specific ones in the same publication.
The most used hashtags in the world on Instagram
According to these are the 50 most used Instagram hashtags around the worldas of July 2021:
- #love (1,835M)
- #instagood (1,150M)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow(560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature 525.7M
- #like4like 515.6M
- #travel 497.3M
- #instagram 482.6M
- #style 472.3M
- #repost 471.4M
- #summer 454.2M
- #instadaily 444.0M
- #selfie 422.6M
- #me 420.3M
- #friends 396.7M
- #fitness 395.8M
- #girl 393.8M
- #food 391.9M
- #fun 385.6M
- #beauty 382.8M
- #instalike 374.6M
- #smile 364.5M
- #family 357.7M
- #photo 334.6M
- #life 334.5M
- #likeforlike 328.2M
- #music 316.1M
- #ootd 308.2M
- #follow4follow 290.6M
- #makeup 285.3M
- #amazing 277.5M
- #igers 276.5M
- #nofilter 268.9M
- #dog 264.0M
- #model 254.7M
- #sunset 249.8M
- #beach 246.8M
- #instamood 238.1M
- #foodporn 229.4M
- #motivation229.1M
- #followforfollow227.9M
How to use hashtags on YouTube: above the headline
Surely the YouTube hashtags do not catch you by surprise, since we had already told you about it before. And it is that on YouTube too hashtags are used, both in the title of the videos and in the descriptions. The most remarkable thing is that just below the video, above the title, you will be able to see the three hashtags of the content that describe its categories and, every time you click on one of them, you will see the videos tagged with that same category.
How to use hashtags on LinkedIn
See if the hashtags are popular, which have also reached the professional network par excellence. On LinkedIn, hashtags in your posts, LinkedIn articles, and messages help filter by topic, but also to achieve a greater reach, publicize your brand, promote your services… Of course, use them in moderation. The less is more is key with hashtags on this social network.
#Twitter: the star of Trending Topics
Hashtags are so important on Twitter that, in addition to the fact that you already know almost everything about them, they are capable of becoming Trends. Using one or two hashtags in your tweets is almost mandatory when it comes to achieving greater visibility, publicizing your events, contests and challenges and obtaining greater . Checking the trending topics of the day, as well as the hashtags of the special days in your sector, and adding one of them along with your own to the publication can give it an interesting boost.
Facebook: the I want but I can not
Although they don’t succeed on Facebook like they do on Instagram or Twitter, Using one or two hashtags in your posts can also give your posts extra reach and visibility.. Hashtags in surveys, raffles and special days, among other options, are usually welcome, as well as those of your own creation. Of course, as the number to use is reduced, think carefully about who will be your chosen ones.
How to use hashtags on TikTok
Hashtags are also very important on TikTok. The descriptions of the videos allow very few characters, so you have to be very synthetic and for that hashtags help a lot. You have to know how to use hashtags that are already being used by the community (TikTok helps you, informing you when you write them how many times the one you are writing is being used). And you should know that TikTok Trending Topics last for several days, so it is important that you check that section and try to join the wave.
Hashtag history: big hits
Hashtags hit Twitter on August 23, 2007. On that day, the user Chris Messina he was the first to tweet a suggestion to use the hashtag as a conversation unifier on the platform. It was the first hashtag in history.
Since then the hashtag has evolved a lotgoing from being a form, created spontaneously by users, from categorizing or ‘tagging’ (tag) tweets to becoming part of our daily conversation, changing the nature of online communication and becoming one of the symbols of the digital age. In addition, it has established itself as a powerful tool for brands to achieve greater reach and connection with their customers and participate in the global conversation.
how do you feel about using # (pound) for groups. as in?
— ⌗ChrisMessina (@chrismessina)
More than 125 million hashtags are shared on average every day on Twitter globally,…
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