Do many of the articles you create for your blog fall into oblivion after a few months? This is a problem faced by those who publish videos, posts and the like on the internet. If you don’t want to go through that, check out evergreen content.
Stay with us until the end to learn what it is and how to create it properly.
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What is evergreen content?
Many of the websites, news, tutorials and blogs that are on the internet go out of style quickly, which is a big problem if you want to be in the minds of your target audience. But don’t worry: the evergreen content you can help.
The term Evergreen, which means “always green”, is used to talk about a type of content that is timeless, that is, it lasts over time, constantly attracting visitors. This content is characterized by being of quality, relevant and having optimization for .
As the meaning in Spanish reveals, it is a content that I know keeps green or fresh for a long time or, better, forever. Keep in mind that it may not attract a lot of traffic right away, but it does on a regular basis.
A blog made up of evergreen articles creates a which helps maintain a stable number of visits every month. So if you want that are evergreen, you must remember the following:
- It is a kind of content that requires a lot of research to be timeless and of interest to your target audience.
- Due to its relevance, it is recommended that evergreen articles contain graphic elements.
- Normally, this content is usually about general topics, so it will be valid for a longer time.
In short, perennial content (as evergreen is also known) is relevant and quality.
Why is it important to create evergreen content?
We can say that a day on the Internet is like a year in real life, this means that the content becomes obsolete quickly. For your website to be relevant, it is essential that you learn to create evergreen content.
Here are some of its advantages:
1. It helps you reinforce the authority of your brand
Because you offer your public knowledge without an expiration date, and this is something that those who visit your website value. When they think of what they read or saw, they will think of your brand and your brand authority will be reinforced.
2. Other websites take your page into account when linking to their articles
When Google determines the authority of your website, it considers different aspects, including the links it receives. If many Internet websites link to your pagethe relevance of this will increase considerably.
3. Your leads are properly segmented
A evergreen helps you to make people interested in it become . In addition, it allows you to know the topics that your potential customers are interested in, which becomes a strategy for them to go through a sales funnel.
4. The traffic your website receives is constant
When you have a blog in which you only publish current topics, that is, whose interest is fleeting, it is difficult (in some cases, impossible) to maintain constant traffic.
To avoid this, it is essential that you create evergreen content, so the number of visits to your website remains stable in the long term.
5. The web is positioned in search engines
Evergreen content without an expiration date helps to optimize your SEO strategy. When creating evergreen content, you use keywords with high search volumes.
6. It is versatile and valuable in the long run
Because it is timeless, evergreen content can be used constantly. For example, if you make a guide on how to shop responsibly online, you or someone else can later use it to produce an infographic or video.
When to use temporary content and when evergreen content?
Now that you know what evergreen content is and what its importance is, let’s see the best time to apply it. And the answer is… ASAP! Why?
What, surely you know that the digital world is advancing very quickly. What is fashionable today, tomorrow will cease to be a trend. So that this does not happen to you, schedule an evergreen content plan.
It’s never too late to implement this kind of content, you can even alternate it with the temporary one.
Types of evergreen content according to marketing channel
The type of evergreen content depends on the marketing channel you use in your business. Next, we will talk about the ideal evergreen content without an expiration date for each platform:
1. Evergreen content for YouTube
When creating evergreen content for YouTube, keep in mind that in your videos you should deal with general topics. The perfect contents for this platform are the following:
1.1. Tutorials or guides as evergreen content
To answer questions that are related to what you sell. For example, how to use a certain product or steps to follow if you want to make a purchase on your website.
1.2. Tips or tricks on YouTube:
Give recommendations that are related to your products or services. For example, if you have a technology store, make a video where you talk about tricks that help extend the life of a mobile device.
Before shooting videos using any of this content, research your target audience and what topics interest them. Also, to demonstrate efficiency in conveying the information, create a script.
2. Evergreen content for social networks
When you develop the For your social network, do not generalize, that is, do not apply the same plan to all the platforms where your business is registered. Not all social networks have the same content.
For example, on Instagram and Pinterest, which are websites dominated by visual content, we advise you to use infographics or another image format in which you give useful information to your followers.
Infographics are perfect examples of evergreen content. This is because it is an attractive way to inform, instead of writing a block of text, you present brief data accompanied by images.
Now, in the case of networks like Twitter and Facebook, use content such as short lists or answers to frequently asked questions from your customers. When you generate quality evergreen content, you manage to retain your followers.
3. Evergreen content for blogs
there are many timeless ideal for blogs, are the platforms that can get more out of it. Obviously, articles are published in them, but what kind of posts?
Among the ones that we most recommend using are the articles in which you offer guides on certain topics. For example, if you sell clothing, write an article on how to take care of clothing made of some material.
Also, post articles answering frequently asked questions your potential customers may have.
Articles that analyze historical topics are also useful, the example for this type of evergreen content corresponds to a business dedicated to the motorcycle market. A timeless historical article might be “Harley-Davidson Trivia.”
In your blog it is also possible to publish an ebook, this content will help you attract traffic to the website. Sure, for an eBook implementation to work, make sure the topic being discussed is also timeless.
When writing evergreen content for your blog, keep the following in mind:
- Do not include dates.
- Uses keywords either to help you position the blog.
- Avoid overly technical terms.
- Although the ideal is that the content is completely evergreen, if it is not possible, make sure that at least 80% is.
4. Evergreen content for search engines
To position yourself in search engines, we advise you to include the definitions and frequently asked questions in your evergreen content plan.
Surely you have noticed that, when searching for a term, a list titled “Other questions from users” appears. People can click on them to display the answers, appearing in it is perfect to position yourself.
Lists are ideal for increasing the visibility of your website through content.
5. Evergreen content for email marketing
The emails you send to your potential customers can also contain evergreen content. In this case, we recommend the stories or if it is original, you will arouse the interest that people have in your brand.
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How to create evergreen content in your marketing strategy?
With the information we have given you so far, you have surely convinced yourself to create timeless content for your platform. To do so, make sure you follow the appropriate steps, what are they?
1. Identify your buyer persona and create content that is of interest to them
The topics that the perennial content you produce focuses on should not only fit your brand and its values. They must take into account your target audience, their problems, doubts and interests.
Your articles, videos or other content must be in accordance with the products and/or services that you sell.
One of the ways to find out what interests you is to analyze the.
2. Spend time studying your competition
A great way to generate ideas for evergreen content is to analyze your competition. Identify which pages are your competitors, the content they publish and what their weak points are.
Identifying competency weaknesses will help you create an evergreen content strategy that outperforms theirs. The fact that content is published by your competition does not mean that it is successful, be careful with this.
We recommend that you use tools such as Google Trends that help you know the volume of a certain search.
3. Learn to locate information about your target audience
The tools mentioned before also help you to apply this step, with them you investigate keywords used by your buyer person. When you know what topic interests the target audience, look for the keywords they use to find it.
Once you know which keywords to use, start creating content such as articles, infographics, and ebooks. The keywords they are also useful on platforms like YouTube.
A keyword search helps you know if the traffic received by the pages that use them is stable. Remember that what you want to achieve with evergreen content is that it is visited regularly and in the long term.
4. Apply SEO techniques to position yourself in search engines
In this step we focus on the moment when the timeless content is created. SEO is what helps you to appear in the first search results, if it is applied properly, your positioning will be maintained for a long time.
It is true that the rules for positioning change with some regularity, but the basic concepts remain. They include the use of keywords, link building and a correct structure.
5. Update content regularly
Depending on the theme you use, slight changes may arise in it, so that it remains timeless,…
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