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Haven’t you planned your mass mailing strategy for next year yet?
Doing email marketing throughout the year is easy, but only if you define your strategies and campaigns several months in advance.
For this reason, in this post I will give you 12 ideas for the 12 months of the year, so that in 2022 you do not miss a single opportunity to do mailing to sell or retain your users.
First, let’s start by defining this technique, for those who still have doubts:
What is mailing?
Mailing is an advertising format used to promote the products and services of a brand or business, through email. It is usually sent to massive databases not owned by the brand.
The main purpose of any mailing campaign is to sell yes or yes, sending massively, the promotions or discounts of a certain brand.
This is done without any segmentation, so this technique barely focuses on the real needs of the potential customer they are targeting.
If they sell something, fine, and if they don’t sell, at least they “fatten” their list of contacts who are probably interested in what they offer in these emails.
How to do mailing throughout the year?
Even the most creative and enthusiastic young SME owner in the world can find themselves in a rush when it comes to planning their annual.
Great mailing campaigns are rewarded with clicks, more loyal customers and increased sales.
There is not much time left to finish the year and you are already beginning to think about your digital strategy, which includes mailing and whose success this year has not been what you expected.
So the big question is:
How can I increase the success of my emails?
The trick is to be aware and up-to-date and, of course, to be open to any possible changes that you think you need to make.
This is because the themes or general ideas that you plan about the new year’s mailing campaigns should only serve as a cushion, not as a mandatory regulation, since there are many events that occur in the world and can change your interests.
If you had to give meaning to each month for the commercial or growth opportunities that it offers you as a company, what themes would arise?
I’m going to make it easy for you, so you can do mailing all year long.
I bring you 12 months of inspiring and creative ideas to help you do mailing and motivate and captivate your subscribers, and therefore, encourage your sales.
Do mailing all year round: 12 ideas
1. January and its “uphill”
It may seem contradictory, since after Christmas it seems that we are all very tired of spending, very fattened by advertising and shortbread and, in short, we are all going through the famous “January slope”,… but no!
The beginning of the year is full of commercial opportunities, since you will be able to do mailings to sell more, as it is the month that includes the long-awaited winter sales.
Where is the opportunity really?
Sweeten your campaigns to make your subscribers feel that after so much spending, they get some money back.
According to the annual report, carried out by the Cetelem Observatory, after the winter sales, €284 was the average expenditure of Spanish respondents.
The bargain, promotions, discount coupons, sales, etc. They are almost a tradition in many parts of the world (perhaps as much as it is), so your customers will not miss out on the great opportunity to get their wishes at a good price.
Take advantage of your mailing campaign to encourage your customers to upload photos to social networks with the products they purchase on those dates, for example, to purchase discount codes, and add points to your company’s engagement.
2. February, the month of love
Valentine’s Day is another event that is increasingly welcomed by more countries in the world.
We like to celebrate the good things in life, we like hearts (although it is hard for us to admit it) and we also like to consume.
Here’s another opportunity to spice up your business.
Take the opportunity to make your subscribers feel especially loved by customizing the design of your newsletter. It’s Valentine’s Day, why not write a love letter?
Think of it easily, by using an email marketing editing tool that helps you in the process of building your email, and even provides a bank of love images for your subscribers.
Call them by name, make them feel special, and if you don’t have any commercial promotion to offer them, simply thank them with words for the support you receive and how important it is for you to have them.
If you want to be more creative and you have a way to also give your customers a small reward, offer them something completely different and also works great.
They say that music is the , therefore:
Why not make video the means to make your subscribers fall in love?
To do this, you can prepare a video that helps viewers discover why they need your product or service.
Send it in your campaign and offer some kind of incentive, to get them to click on the link.
3. March and women as protagonists
Despite containing “Father’s Day” among its celebrations, March is becoming the month of women.
And although the ideal time is every day, March is the month in which there are no excuses to do so: International Women’s Day is celebrated and what better way to show the women in our lives how important they are to us.
This is an excellent month to create motivational and female empowerment campaigns to create engagement and reinforce loyalty.
Tell your subscribers how amazing they are, but also, you can create special offers for Women’s Day and promote them to the rest of your audience, since we are all children, grandchildren, brothers, partners, etc! of a wonderful woman!
4. April and the long-awaited spring
It already smells like spring in the “online meadow”!
If your business is a florist, a bookstore or a pastry shop, etc., this is undoubtedly your month.
If this is not the case and you have no idea how to take advantage of this month to achieve your objectives in your mailing campaigns, then simply work on another objective other than sales.
You can take advantage of this moment to strengthen the ties with your contacts, that is… plant seeds and just water!
In time they will become firm spring flowers.
5. May: the perfect time to remember how much you love your mother
May again contains an important date for women. Mother’s Day is celebrated all over the world, although not on the same dates, but generally in the same month.
This day is so popular that you don’t need to do too much publicity about it, since you should think that the user is going to receive more for this reason and it can get tiring.
Why don’t you try to stand out?
Try sending an access to documents prepared with the full essence of your company’s branding, through a CTA in the mail.
Through your newsletter, they could access a downloadable guide, to make the perfect gift for mothers.
The best you can offer your customers is always free.
Other options? It may seem strange, but with the commercial bombardment that is received on those dates, mailing with a heart and a simple congratulationsit can be the most original thing you do.
6. June and the first rays of sunshine
Holidays and summer sales are about to start, so it’s a good time to promote your product or service.
Show your users how they could use what you have to offer this season, perhaps through a link that directs them to a video.
Or, show them the essentials they will need for the summer holidays or the best sellers of the month.
People tend to buy products that others buy, so it’s not a bad idea to create lists like “Top 10 products for…” or “Most popular products for…”.
Holidays are a time when people are more predisposed to spend money, so don’t hold back and motivate your customers by offering them the best you have.
July 7
With good weather, social events increase and the desire to attend them, meet people, and ultimately, experience pleasant moments that are different from the routine.
There is a myth that mailing does not work in summer, but it is false, since it is the best time to create actions that attract new customers, but above all that build loyalty and strengthen the bond with those who have already trusted you.
So, it may be the ideal time to organize a meeting/event, which allows you to have direct contact with your subscribers, or perhaps participate in a fair or market where you can meet everyone to meet them and offer them a discount that they can spend. at the event in question (and reinforce offline sales).
Doing mailing on these occasions is the most effective for your company to prosper.
Not only do you invite them, but you let your contacts spread the word, invite friends, and get more attendees and… who knows, maybe more customers.
8. August and the long-awaited vacation
The mobile phone is the most used means during the holidays to connect to the Internet.
We don’t care if we are in a hammock, the mountain, or at sunset in Ibiza. If you can’t get to your client’s computer, why not try reaching into his pocket?
Really, it does not matter if you are having a mojito on the beach or a bottle on your balcony, the mobile is always with us.
Not only is this a good time to send mailing campaigns (always adapting to responsive design), but also to test SMS, which is also direct, instant, and can be customized.
Whether via email or SMS, try to create short, happy and creative messages.
In the case of email, you could also design a special template for the summer.
The newsletters adapted to the summer season are more effective: palm trees, umbrellas, tropical fruits… find a way to surprise your subscribers and you will not be just another message from the crowd.
I suggest you as an idea, for example, turn a theme around or even recycle it, being creative and giving birth to a campaign completely your own or inspired by other commercial events.
For example: “Summer Love”, “Black Friday in August” or “CyberSummer”.
9. September and his “back to school”
It is not only back to school month, but also back to work month.
Post-vacation mailing can be very easy if you do it the right way.
It is a good time to encourage sales, since during this month consumption in general is reactivated. So get to work and make mailing campaigns that…
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