It is a social network specialized in uploading and sharing audiovisual content, mainly photographs. Currently, it has more than a billion active users. Although it has a web platform, it is designed to be used on mobile devices, through its application.
The app has multiple functions. In addition to exposing your photos and videos, it also allows you to add filters, text, links, tags and much more. Instagram works by a system of followers, with which users take care of the accounts that they find attractive.
To get a greater number of followers, it is necessary to make use of all the tools available on the platform. This includes stories, IGTV and live broadcasts.
Steps to carry out live video transmissions with your followers on Instagram
The live streamsalso known as live streaming, is a additional function integrated to the story from Instagram. You can show your followers everything you are doing in real time. The process is really simple and you only need to use the front or rear camera of the mobile:
- The first thing you should do is open the app from Instagram.
- Then go to the upper left corner of the screenwhere there is a camera-shaped button.
- You can also click on the option Add a new storywhich is located just below the camera.
- The front camera will be activated by default.
- On the ribbon that is located at the bottom, swipe to the left until you find the function “LIVE”.
- Above, you can see the followers, or friends, that are active.
- To start the live press the start button on the bottom.
If you wish toggle video between front and rear camerapress the camera button and the arrows in the lower right corner.
After starting, an indicator of the live broadcast appears in the upper left corner, while the upper right corner there is the button to end the streaming. At the bottom you have multiple functions available, such as: Create comments, send messages to participants, or invite new users.
At the end of the live Instagram gives you the option to save the broadcast, and share as a story. Although you can disable the sharing function.
Tips for conducting live broadcasts that generate more interaction
Carrying out live broadcasts can bring various benefits to your Instagram account; such as increased traffic, interactions and visibility. In addition, it can also increase the number of followers of your profile.
For this reason, Here are some tips to get the most out of live video:
choose a reason
Going live for the simple fact of being able to do it is not enough to get the attention of your followers. You should be clear about what you want to convey. It has to be a good idea: Expose your brand, explain your offers, conduct interviews, or cover an event related to the theme you handle.
collect information
Use the tools to ask questions and surveys in stories to gather useful information for the live broadcast. For example, if you want to know the favorite literary genres of your followers, or what their favorite Harry Potter books are. In the same way, you can also carry out a survey to determine the topic of the live.
Create posts
It is not recommended to appear with a live broadcast without prior notice. Instagram has many ways that you can promote live video. For example, you can create a post with relevant information, such as the time of the streaming, the guests and the topics to be discussed. Use tags to position the post.
use the stories
Stories are also a great way to promote your stream. Since they last for 24 hours, they are perfect for running promotions every day. you can share your posts about streaming in stories, or create new content. Of course, remember to vary the design, add stickers, GIF’s and effects to make them more interesting.
Use countdowns
Stories also have other essential functions. One of them is the Countdowna button that works as a reminder to followers when the live broadcast will take place.
List of the best platforms to broadcast live videos alternatives to Instagram
Instagram is not the only option to make live videos. Nowadays, each social network or video platform offers the possibility of making live broadcasts, since it is a method to effectively connect with your audience.
Thus, We present a list of the best alternative platforms for streaming in real time:
Nowadays, Facebook It is one of the most used social networks in the world. In recent years, it has opted to provide its users with a better video experience, so live broadcasts are now possible. Anyone with a Facebook profile, page or group can live stream on demand.
To start a video in real time, you just have to press the button of “Live” which is located in the publications bar, to the side of “Photos”. Next, you need to add a title, description, and tags. Finally, start streaming.
If you do it from the Facebook application, you must grant the necessary permissions to the app to use the camera and microphone of the mobile device.
Youtube
Youtube It is the largest video platform in the world. It was one of the first portals to implement the function of making live broadcasts. To start streaming, you need to create a new video.
From the mobile application, press the video camera It’s located in the upper right corner, right next to the profile. On the screen, two options will appear: Record and broadcast live.
If this is your first time, you need to give the camera and microphone permissions to the app. YouTube gives you the choice between: Stream Now, or Schedule a Stream. In any case, you must provide a title to the stream. Enable or disable the chat for viewers, choose the viewing mode (Public, hidden or private), if it has an age restriction, among other things.
Likewise, YouTube has a broadcast system with an encoder. However, it is necessary download encoding software. This tool works to configure some live parameters, such as the thumbnail, the format, and much more.
twitch
twitch It is a platform for live video game broadcasts. However, its usability transcends to other media. First of all, in necessary register and create an account from the official portal.
Enter a username, password, email, and date of birth. On the other hand, you can also use your Facebook account to sign up for Twitch. When you have your account, you must enter the section of settingssuch as adjusting stream customization preferences as needed
Also, they give you a transmission code that you can use to give viewers access to your Twitch profile.
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