The have definitely become an indispensable element for the development of any for the companies. In fact, today we often say that If a company does not have a profile on , , or any other social network, it simply does not exist.
Thanks to this scenario, a new professional profile was born; the community manager or community manager. This is extremely important in the organization chart of any corporation, since it will be the one in charge, among other things, of managing the social profiles of the company in question.
Whether you are interested hire a good CM or want to become one Due to the great demand for these professionals that exists today, In this guide we will teach you everything you need to know about them.. In this way, you will be clear about what type of person is qualified to assume this position in your company, or you will simply be able to know the knowledge and skills that you must know to become one.
What is a Community Manager and what are these professionals in the digital sector for?
A community manager is a person who is in charge of managing the social profiles of a company or public figure.. In theory it is just this, but the background of what this means is much broader than you think, since you must have a series of specific skills to be able to perform this function in the best way. That is, a plumber is in charge of repairing the pipes in your house.
This may sound simple but in order to do your job You must know well the tools that you will use to solve each situation, know what are the different types of pipes and measures that exist to then recommend what is indicated to repair a leak. This is how CM’s work also works. You must be more prepared than people think to be able to do your job efficiently, and that is precisely what we are going to teach you in the sections of this article in question.
Functions of the CM What are the tasks that you must perform daily?
Now you know what is a CMbut What exactly are its functions? Well, the answer is much more complex than simply sharing content.
The most important tasks that it must perform are the following:
- Know the company’s strategies: Obviously, you cannot be efficient in a job if you do not know in depth the action methodology used by our company, so before even starting, it is important that we know each and every one of the marketing strategies that our company has in mind. .
- Keep account active: This is the basics, what we have been telling you so far; You must share content in the form of a post or stories/statuses so that the account remains active and its followers consume something from it on a recurring basis.
- Interact with the audience: Once the publications are made, several comments from the followers may be received. It is at this moment that the CM You should try to respond to as many comments as possible efficiently, thus creating a connection between the brand and the consumer as the latter feels that they are really being paid attention to.
- interpret to the audience: this is where the real work begins that differentiates a CM competent from an incompetent one. Once we have interacted with our audience, it is important to learn to interpret it in order to know their needs in a more detailed way. This information is vital and will serve other professionals such as the Social Media or Marketing Expert to develop much more efficient strategies.
- Identify influencers: a secondary task of CM is to learn to identify the most influential profiles of your company’s niche. This will allow collaborations to be established with them that translate into a growth in its relevance in their sector, while allowing the scope to increase.
- Identify the competition: It is important that you can navigate through the different profiles to identify those that represent greater competition for the company in question, so that they can later be studied to create strategies that allow them to be overcome in the short or long term.
- Create weekly/monthly reports: all the information that a CM It obtains from its audience and its competition must be reflected in a report that will later be delivered to the other members of the company’s marketing department, who will be in charge of interpreting it to develop new strategies in the future.
- Propose ideas: Finally, it is important that you are 100% involved with the growth of your company, so you must devise your own strategies and communicate them to your “higher” so that you participate actively in the development of future actions that will be executed in the profiles.
This may seem a bit exaggerated to you, but the reality is that To be a competent (and well-paid) community manager, you must be able to do all of this, so that you are a valuable element in your company’s organizational chart. and you become someone essential to your bosses.
CM skills What are the skills you should have?
You already know everything should be able to do a CMbut what are the skills you must have to perform all these tasks efficiently?
Then you will know all the skills you must have to be a true expert in your work:
- basic marketing: Although it is not necessary that you be a complete expert, you must handle certain marketing concepts such as the target audience, market niche, engagement and, above all, the sales funnel.
- Drafting: a CM You must be able to correctly write descriptions for each and every post you share on social media. A spelling or semantic error can be considered blundering at a professional level.
- Management of online tools: You must be quite skilled handling the different online tools you need to schedule publications, configure multiple posts on different social networks, photo editing and retouching, as well as the platforms of to know how your audience interacts with each publication.
- Analysis and interpretation: You need to be very good at interpreting and analyzing the signals your target audience is giving you as you interact with them, so that when you make the relevant report for the social media or marketing specialist, you do it as accurately as possible.
- Organization: Finally, it is necessary that he be a person with a high organizational capacity, so that he can perfectly comply with the planning of the content that the brand in question is applying.
How to learn to be a Community Manager? 5 Online courses to train you for FREE
At this point you are already clear about what it is, what it is for and what are the most important skills that a community manager should have. If you don’t have them, you may be wondering where you can buy them. From the outset we tell you that you will need perseverance and dedication to be able to master this profession perfectly.
In such a way that you can take the following online courses that will equip you with the necessary knowledge to succeed:
Google Activate Basic Marketing Course
Activate by Google is possibly the best free digital marketing academy you can get on the Internet. Although his course is not 100% community manager, it will give you the basic knowledge of online marketing that you need to know to function in this medium with the greatest possible ease.
Also, being from such a recognized company, you can be sure that any employer who sees this certificate on your resume will be seduced by your profile. To do this you simply have to have an account Google and enter Google Activate to start your online course.
IEBS Social Media for Beginners
IEBS business school has an excellent social media course in which they will teach you the most important concepts that you must master to understand and create your own marketing strategies on social networks. Undoubtedly, an ideal course for those looking to get started in this world of asset management. RRSS.
Coursera Social Media Strategy
Coursera is by far one of the best elearning platforms in the world. In it you can find hundreds of high-level courses on digital marketing, this being one of the best. In it you will learn the most essential to understand and carry out your own sales strategies in social networksso that in addition to being a community manager you have social media strategist skills.
Facebook Blueprint
Facebook puts at your disposal the most complete course you can find to understand how everything works on its platform. As this is the largest social network in the world, it is inevitable that you carry out its learning program so that you know what are the best practices to make any profile or fanpage grow like foam.
Online marketing strategy and community manager of Miríadax
This is an all in one program where you will learn about digital marketing and strategies in social media, so that you can be a CM as complete as possible, that can even perform much more complex tasks than just posting content and responding to followers.
5 Tips to make your personal brand as a Community Manager and find a job
At this point you should already have all the necessary skills to be considered a fairly complete CM., which will allow you to be one of the main options for companies looking for a professional with these capabilities. However, it is useless to be trained if you cannot corroborate it with something more forceful than a certificate, so you should also start working on your personal brand.
To do this, you must follow the advice that we share below:
Take care of your social networks
A social media professional cannot afford to neglect their own profiles. These will be your main letter of introduction, so you should start working on them and take care of them, so that when someone sees themimmediately notice that you really are a true professional who knows exactly what he is doing.
Ideally, you should share a lot of content related to your profession, with tips to increase followers or to better interact with your audience. Posts in which you share your knowledge and others notice that you master the subject perfectly.
create your portfolio
It sure bothers you a lot when you see a job offer that expressly asks that the applicant have experience. Well, this refers to having experience managing profiles and what you must do to jump this barrier is create your own portfolio.
It never hurts to create a fanpage on Facebook sharing memes or one on Instagram about health and lifestyle, or various news. With a couple of accounts of this style that you manage to position with a few hundred followers with good engagement, you can consider yourself a CM with plenty of experience.
Join online communities
Make yourself felt among your colleagues. On LinkedIn and…
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