When you need to strengthen your personal brand you must have a own blog to help you present your ideas. LinkedIn will benefit you with this task through the website creation.
The LinkedIn blog is a useful feature because your content can be seen in the feed and in the . In addition, the steps that you will have to carry out are easy and fast.
If you want to know what all the benefits of creating a blog on your LinkedIn profile are, you should continue reading this article because we will tell you all the secrets you should know.
What are the benefits of creating a blog on LinkedIn for content marketing?
When you create a blog on LinkedIn you will be able to know the members who share your content with their network of contacts. This will allow you to know in more detail what type of audience is most interested in the topics you upload. In turn, this It will help you to have a more direct communication with your public because it is not necessary divert traffic to your website. For this reason, you will obtain a much more efficient target market thanks to the fact that it will be segmented through your network of contacts.
Regarding your personal brand, A blog on LinkedIn will allow you to grow exponentially. You can do this quickly, since you will become a benchmark in your industry and thus you will be able to differentiate yourself more quickly from other professionals. But these are not the only benefits, You can also obtain SEO positioning that will help you gain more visibility.
In this way you will have a personal blog for free just by managing the networking on LinkedIn. Lastly, by being more visible, you will have a better chance of doing business because your potential customers will find you faster than if you do it through a common blog.
What tools do we have on LinkedIn to create our blog?
LinkedIn has a specific function so that you can create your personal blog in a very simple way. You only need to enter the text and upload it accompanied by images or videos. In addition, you will have different tools that will help you in editing the writing. This will allow you to create subheadings, bold and underlined words.
But it is not the only thing that LinkedIn offers you, you will also find functions that will help you to know what the behavior is that your network of contacts had about the specific content you uploaded and also about.
Learn step by step how to create a blog on your LinkedIn account to give your brand more relevance
If you want to create a blog in your LinkedIn account you must follow these steps:
Open your LinkedIn account
The first thing you will have to do is go to the home page of your profile. You can do this on your mobile, through the social network application, or by entering the website from your computer. LinkedIn.
Go to the home page
Once you have entered the platform you will have to press the icon beginning, which is represented by a house. You will find all the activities carried out by your network of contacts, which you can order by recent either popular.
Click on the option “Write an article”
You will find this tool at the beginning of your feed. Once you have clicked on this option, the platform will redirect you to a new screen where you can enter a title. In addition, you will have a space to insert the text.
Choose “Publish Menu”
In the upper left part of the screen you will find a drop-down menu in which you must choose the option new item. then choose header 1 to have a title. You should do the same when you want to incorporate a Title 2 and a normal paragraph. You will find these options next to the publication menu.
set the text
If for any reason you did not properly select a subtitle or you want to change the size of the letters or make them boldyou can do it using the different options that you have in the header of the tools.
embed an image
Whenever you want add a photograph, you must click on the icon at the top of the screen. This will take you to File Browser so you can choose the content you want.
Click on “Publish”
Once you have everything ready and have corrected what you need, you must click on the option Post. With this you will make it possible for any member to find the content in your feed and also in the section Publications.
Tips for creating quality content on your LinkedIn account
So that you can obtain effective results and so do grow your personal brandyou will need to upload quality content to your blog LinkedIn.
This can be achieved if you take into account the following tips:
Write original texts
One of the great advantages of a LinkedIn Blog is that it indexes well in Google. Therefore, you will be able to rise in the positions of greater visibility if you write texts that be 100% originalthus avoiding duplicate or copied content from other authors.
insert images
It has been proven that audiovisual content helps readingfor this reason it is convenient that you accompany the publications of your blog with images or videos that are consistent with the theme and that have a good quality. As it happens with the texts, in the images you must also govern the principle of originality. For this reason, it is convenient that you work with photo and video editing software.
Upload quality texts
It is necessary that the contents that you upload to your personal LinkedIn blog are original, but at the same time they must be interesting for your network of contacts. To achieve this it will be essential that the posts have clear ideas and talk about topics that are related to your profession.
configure comments
LinkedIn allows members to comment on your content, so if you think it is convenient to block them, you should configure this option in your articles. But To generate quality contributions and so that you can grow in your personal brand, it is convenient that you allow the network of contacts to have an opinion about your posts.
Scan frequently
In order for you to create quality content, you need to analyze your results to check who is following your content and also so that you can know the degree of visibility that it has. This will help you to correct any element that prevents you from being able to grow as a professional on LinkedIn.
List of the best platforms to create a blog outside of your LinkedIn profile
In case you want to create a blog outside of LinkedIn, you can use some of these platforms:
WordPress.com
WordPress is the most widely used platform for creating blogs on the entire Internet. It has a free version, with which you can access the 3 GB storage hosting, and one paid. With the latter you can choose different types of plans that will help you find the option that best suits your needs. You will have an SSL certificate and you will be able to access a free domain in the first year of subscription.
In addition, you will have hundreds of templates that will help you find the ideal theme for your commercial activity in a personalized way. But this is not all, you can use your own server and access other functions that will help you upload the highest quality images and videos in just a few steps.
blogger.com
This platform belongs to Googleso you don’t need to have a own hosting, since the service is carried out through the cloud. Its use is free and It allows you to incorporate advertisements to earn money with the AdSense tool. If you don’t want to spend your dollars and you don’t have the resources to handle a platform with many functions, then Blogger is ideal for you. You will only need to access with your account gmail so you can publish your content in a simple and fast way.
wix.com
It is another of the platforms most sought after by users who want to create their own blog. It is characterized by using very simple tools to design and create a page with a professional style. It has different templates that will help you in this task with very quick steps. If you contract a premium subscription you will be able to access personalized emailsunlimited bandwidth and the possibility of create a professional logo for €50. In addition, you will have a free domain in the first year of subscription.
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