is one of the main objectives of people who . If you already add a good number of followers and a considerable number of views on your videosit is time for you to know the ways available to monetize your account.
It is not an impossible task nor should you limit yourself thinking that this only works with accounts that have a huge production or many thousands of followers. There are companies willing to sponsor small channelsas long as the content that is produced is varied and of high quality.
to help you dispel your doubts about the importance of sponsorship on YouTubethis tutorial will serve as a guide, indicating what you should take into account to select your sponsorthe niches in which advertising works best, the way to build relationships with companies and some brands that may be interested in your content.
What is a sponsor or sponsor for YouTube?
Sponsorship is an agreement between a brand and you as a creator of content, with the interest of projecting the company and exposing it publicly. In return you receive a payment that is governed by certain conditions, taking into account the reach and number of subscribers you have, an action that becomes a benefit for both parties.
In the case of YouTube, sponsorships become an additional way for creators to earn income. The companies look for the producers to include a comment about the product, to show it on the screen indirectly or to place a link that leads to the site where they will find more details. You must check a box in the configuration where it is indicated that you are showing promotional or advertising content.
Benefits of having a sponsor for your channel
For companies, part of the benefits of being sponsors in a channel of Youtube is that have greater visibilityattack a specific audience and remain in the memory of the audience.
For you as a creator, having a sponsor also leaves you your earnings, some of which are these:
- Get extra income: each time the payment date is due, you will have the reward for making the advertisement.
- You increase your relationships: By finding new sponsors, you are having important communications that help the projection of your brand.
- You generate traffic for your channel: this when announcing a specific brand and the company shows you to its public, in this way more users will know you.
- You position your image: representing a reputable brand leads people to take you more seriously and others are interested in being your sponsors.
What to consider when choosing or accepting a sponsor?
They can occur at least Two things on the subject of sponsorship: that it costs you a lot of work to find one or that you have several interested parties. In that last case It is important that you carry out a good selection process.
To do this, it takes into account the three factors that are described in the following lines:
Synergy with your content
Synergy implies actions such as collaboration, cooperation, joint action or teamwork. In this case it is used to indicate that sponsors must have common goals with the content that you are producing or else the advertising campaigns will not be successful. It is key that they interest your audience and that they feel the need to obtain them.
Take into account the audience that you have managed to captivate and the type of material you are interested in. Neither you nor the brand earn anything by offering hardware items on a channel dedicated to teaching music or personal training. Sponsors must be in line with what you talk about for the win-win relationship to work.
Sponsor reputation
Your followers expect and are convinced that you are telling them the truth. Thus, It is convenient that before promoting a product you make sure that the company is seriousthat its characteristics are real and that it is not misleading advertising, as this also ends up affecting you and your YouTube channel in the long run.
When the reputation of the brand is questioned or there are serious doubts that what it offers is real, the most recommended is not accept the sponsorship even if the payment they are offering is very good. It is true that you will have additional income, but you have to think about what you are putting at risk.
Sponsor’s proposal
And this last detail is no less important. Two aspects are included here: on the one hand, what the brand is asking for, and on the other, what it is willing to pay for the mention. Sometimes the demands for visibility and promotion are not commensurate with the reward that you will get or includes a production that will require additional resources.
You have to be reasonable in this particular. It is not the same price in the channel of a recognized influencer than in a small one or one that is becoming known. But It’s not about giving away work or the sponsorship space simply by showing a sponsor. Analyze the points and make the decision that seems most convenient to you.
What are the best niches to monetize with sponsors?
Same as in the traditional mediathe companies are willing to invest in certain YouTube channelstaking into account part of the public and reproductions, the type of content on which they focus.
For this reason, here you will have six niches in which sponsors abound a little more:
Video game
This is one of the most popular topics and one that generates interest on YouTube, since it video games have become a way to earn money comfortably from home and having fun. People spend hours watching others try out new games and move from one level to the next in various tournaments. If you like video games and have knowledge of the subject, or want to broadcast games live, it opens an opportunity to grow your channel and get sponsors who are willing to pay you to promote them.
Applications
Technological innovations are passionate about most people and if you specialize in the subject of mobile phones you will have a wide market to serve. Big brands update their devices frequently and the same goes for the applications that help it work. For this reason, in the official stores you will find an endless number of novelties.
Consult and investigate the use of certain applications and how these can make your life easier, helping to make missions that seem very complicated, simple. But not only on mobile, there are also tools for computers that everyone should know.
cryptocurrencies
The Cryptocurrencies are no longer an exclusive subject of a group of people to interest the majority, with the expansion of the market and the ways to earn money, the demand for serious and responsible content increases every time. However, new tools come out daily and it is important to report on how they work.
One of the means where information from blockchain technology specialists is sought is on YouTube. There are several specialized channels there, but that is not a limitation, so if you like the subject and are able to master it, start recording tutorials on stacking, new projects, news or basic concepts.
earn money online
Today everyone wants to earn extra money to complete the fixed salary they have or simply to become independent. There are hundreds of options to work onlineThe detail is that many are scams, they do not pay what they really offer or you have to spend a lot of time to get very little.
The options are diverse and They include games, surveys, simple tasks, watching videos, affiliate marketing, monetizing content, or working as a copywriter. The idea is that you update your followers on how these jobs work and the amount of money they can get without leaving home.
Health & Beauty
A large part of the channels that exist on these topics have thousands of followers and the key to their success is that each one handles the subject from a particular perspective. Most people are interested in feeling good and looking their best, that’s why they look for current advice to be fashionable and trending.
The range is very wide on this topic. It includes natural medicine and its applications, treatment of common health problems, skin, hair or eye care, makeup, fashion, lifestyle as well as beauty tips and tricks.
nutrition and fitness
Healthy habits and fitness training are an important part of staying and feeling good. One of the most common concerns is what should you do to lose weight, perhaps not only for the aesthetic issue but also to take care of health. This is where specialists appear to offer their timely advice.
Training routines from home or balanced diets These are some of the aspects in which a channel dedicated to nutrition and fitness can turn. The most famous reach millions of followers, but this is achieved by being responsible in what is said.
Learn how to get a sponsor for your YouTube channel
Yes You already have your YouTube channel and you are producing quality programswhich attract the eyes of many followers and play your content for hours, It is time to have sponsors that allow you to start living from what you do.
Here you will see two ways to get them:
Contact the sponsor
This is the main way to do it, contacting the company directly. If you investigate, you will realize that there are several dozen interested in sponsoring small channels that are good. Once you know what they are, the mission to find the contact information comes, a task that will take you a little time, but be patient.
Try to locate the email address and write to them telling them who you are, what you do and put a link to your YouTube channel. If you do not receive a response, make a second attempt and then resort to the phone call in which you must look for the person related to the company’s marketing. You have to stand out as there is a lot of competition and show them why they should invest in your brand.
On sponsorship platforms
There are different spaces that you can go to in search of companies interested in sponsoring. Depending on the number of subscribers you have, on these platforms you will find sponsors to suit you. In them you must register as a creator, then go on to establish your rates and accordingly make the selection.
Every time you sign up, You must indicate the type of relationship you want to create by showing a specific proposal. In this way, when a business or company needs to launch a campaign, which in many cases is frequently, they will already know who is available and will be able to contact you if they are interested.
Learn how to get sponsors to contact you
In this case, you are the one who has to do the job well so that others are interested in your channel, especially companies and businesses that are sources of income with advertising and sponsorship.
Take note of three factors that are key to achieving your goal:
Create a loyal community
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