Sponsorships are one of the best ways in which a podcaster can get money, since It is about the relationship between a company and the host of a podcast so that they advertise their products or services in exchange for certain benefits.
While the best advertising deals are given by large companies to podcasts with a fairly large listener base, there are a lot of smaller companies, of different types, which can offer very interesting sponsorship deals if your podcast has the necessary requirements.
Next, we will teach you everything you need to know about the relationship between a sponsor and a podcast, what steps you must follow to obtain sponsors for your program and what platforms you can use to hire brands to sponsor your content.
Importance of sponsors in podcasting
Sponsorship, provided you have enough loyal customers, It can generate great profits, since it involves the direct financial support of a brand or company that seeks to link its image to your content. Not all podcasts are linked to your own associated content that represents your brand, and in these cases, sponsorship is the best option to monetize the podcast by reaching a segmented audience and interested in the topic that your content addresses.
In exchange for financial support, the podcast will talk about the brand, its products and services in a positive way, so that all your listeners are aware of the contribution and contribution of the brand to improve the program. The main difference between an advertising spot and sponsorship is that the first is just the payment for a few seconds of space in which your brand is talked about, and that is reproduced in hundreds of podcasts.
Sponsorship, however, It is the payment in support of a program in such a way that the brand is linked to that contentgiving the brand more presence in the lives of listeners and increasing the reach of the brand, this allows you to reach people who are truly interested and who are more likely to purchase your products and services.
Learn how to get sponsors for your podcast
Obtaining sponsorship for your podcast is a process that you must dedicate some time to, since You must take into account several aspects of both the niche of your podcast and its structureto make sure you have the requirements.
Here are some actions you can take to get sponsors for your podcast:
Advertise what you are looking for
Although many podcasters are somewhat uncomfortable with going out and looking for sponsorship, It is the most effective way in which you can find a brand willing to invest in your program and link their image to your content. For this reason, the best thing you can do is advertise by all means possible you are looking for sponsors You can do it both on your personal social networks and on the podcast networks, if you have them, and even make an announcement directly on the show so that your most loyal listeners spread the word.
Reserve space for sponsors
Regardless of whether or not they have sponsors, it’s a good idea to reserve ad space from episode 1 of your podcast. You can fill these spaces with your own business, or with that of a friend for a low cost. It is a simple strategy, which will allow you to demonstrate several points. First of you accept sponsorships and are open to new partnershipsand allows you to generate social proof that will give confidence to those brands that are considering sponsoring your podcast
Create a sponsorship page
Creating a website or blog is a great way to more globally advertise your sponsorship search, and It will let you explain in more detail what sponsorship options are available to you. This way you can link the website to the podcast notes or to your social networks, giving potential sponsors quick access to the necessary information. It is important that you frequently share the pageso that your visitors are up to date with the information.
Prepare a media kit or presentation
A presentation is an extremely useful resource that will allow you to show your potential sponsors all the facts about your podcast and that they need to make the decision to link their image to your content.
Among the data that must be present in the media kit, the following stand out:
- IAB metrics
- Total audience of subscribers (podcast and newsletter if any)
- Website visits
- Presence in social networks
- Target audience and demographics
- Ranking of your podcast in the countries where it is present
- Value proposition for brands
Sponsorship prices you offer
By having all these data properly presented, you will be able to provide your potential sponsors with all the necessary information about your podcastso it is one of the most important steps you should follow.
Look for brands with experience
This is an interesting approach to the search for sponsors. It is about analyzing the brands in your niche that are already promoting blogs, podcasts, newsletters or influencers. This will allow you to find brands that understand what you can contribute with your podcast.
Experienced brands that are already sponsoring other podcasts often have no problem adding a new partner to their image if they can bring new ideas and valuable content to the brand, so Looking for sponsors that are already associated with other content creators is a move that can be very productive.
Relationship with sponsors
The relationship with sponsors covers various aspects that you should take into account to set your terms and capacities with the brands, and not generate unrealistic expectations.
The most outstanding aspects are listed as follows:
- Focus sponsorships on branding, so that your podcast works as a reinforcement for a strategy that has other means to attract and engage the potential customer.
- Use discount codes to enhance the branding strategy. This will also help you track sales, providing more accurate metrics on successful sales generated through the podcast.
- Integrate your sponsor into your content as naturally as possibleand make sure to give it a presence in other media, such as social networks or other dissemination channels that you have, so that the brand reaches your audience as widely as possible.
- Speak well of them at all events you can: meetings, talks, conventions, webinars and more. Make sure your message reaches as many people as you can both inside and outside of the podcast.
- Generate regular reports to share your stats with your sponsorsand meet frequently with them to make any necessary adjustments to the message, adding the news that they wish to convey.
Best platforms to contact brands that sponsor your podcast
It is very rare for a brand to miraculously come across a podcast and offer them sponsorship. This only happens in very isolated cases and, most of the time, it will be your duty to find the marks who are willing to sponsor your content.
To do this, you will find a wide variety of platforms where you can contact brands of different sizes that are looking for content creators to sponsor:
coobis.com
It is a popular communication platform widely used to connect brands willing to sponsor, with content creators looking for sponsors. On this platform you can find up to 5,000 brands of various themes interested in connecting with content creators. Unlike some sites that limit their demographics to bloggersCoobis brands sponsor all kinds of content creators, from bloggers and Facebook creators to podcasters and Instagram influencers
SocialPubli.com
This platform hosts more than 2,000 brands that are willing to pay influencers for sponsored content, and allows the latter to contact them very easily. SocialPubli is used by more than 30,000 content creators of all topics.
It does not have too many requirements to be able to monetize. You only need an account in a social network and exert some influence on a community. Once your platform is registered, brands looking for the type of content you produce will reach you and you will start monetizing your platforms.
PubliSuites.com
It is one of the most complete platforms for obtaining sponsors and content marketing, in which you only have to register with your broadcast platform, be it a podcast, social network, web or blog, and the brands that are constantly looking for content creators will give you all the guidelines to start to create sponsored content.
The page works by a scoring system that is influenced by your responsibility at the time of delivery of each post, as well as its quality and the number of projects that were successfully completed. This score will affect your visibility on the page and the level of trust that brands have in your work.. PubliSuites, additionally, allows you to withdraw your funds through PayPal once you have reached a certain amount.
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