The popularity of not for and that has led to more and more companies decide to use its commercial version to conduct business. Integration with other social networks is a factor that influences sales levels and approach to the public, but if you did not know it is also possible to integrate the App with your web page.
Running the integration is not complicated and today we are going to explain it to you. This is going to help the client with just click on a button You can start a conversation with any department of the company from your mobile device as well as from your laptop or desktop computer.
You will have several ways to create the link between and your website. Well be it for a plugins for WordPressObtain a or ultimately resort to an external platform, which is free and in paid versions.
What are the benefits of integrating WhatsApp Business into your website’s customer service?
WhatsApp Business is undoubtedly one of the best tools to improve customer service, as well as to achieve direct interaction in order to achieve a conversion that leads to a sale.
Here are the main benefits of using it:
- wide audience: The main advantage is that most people use WhatsApp, which means that a high percentage of users who enter your website will surely be able to contact you directly through this platform.
- direct interaction: Getting a user’s mobile number is a much more valuable lead than any other data from the user, since it is a direct contact to a device to which they will always be attached, and to which they will always see the notifications that arrive.
- Improves the client-company relationship: If you are smart and share valuable content in your broadcast messages or statuses, you can create a very close relationship with your customers.
Learn step by step how to start a conversation from a website with your WhatsApp Business account
For start a conversation from your WordPress website to your WhatsApp Business you will need a plugin. In this case we will explain how to do it with the plugin VV me, which is one of the most used options. This requires performing 2 processes; plugin installation and button configuration and chat window configuration.
Here are the steps to follow:
General button settings
The first thing is install and configure the chat button that will be displayed on the interface of your website with WordPress.
To do this, the steps you must follow are the following:
- Go to the desktop of your admin user WordPress and go to the section “Plugin”, once there look for the complement vvame Y proceed to install it.
- Now you must go to “Settings” of the complement.
- Once there, add phone number from which you will answer the queries.
- You will also have to customize a predefined message that can be sent by those who wish to contact youalthough this step is not necessary to fill it.
- Now define if you want the button to only be seen from the Mobile version of the page or if it can also be seen from the desktop version. In the latter case, when people select the button, they will be shown a window for them to log in.
- Other settings that you can customize are the button positionits form and even the color. Once you have defined all this, select “Save”.
Chat window settings
One time you have configured the number and shape of your WhatsApp buttonit’s time to configure in detail what will be displayed in the chat window.
In this sense, you can configure the following aspects:
- call to action: in which an automatic message is written that will be displayed as soon as the user opens the chat window.
- WhatsApp start button: here you write a striking phrase that will be seen next to the button, such as “Talk to us, we are online!” or something like that.
- Dark mode, warning balloon and chat delay: These fields will define the color of the window, the time it will take to display, and the way it will notify customers when you respond.
- Once you have completed all these changes, select “Save” and ready.
The best WordPress plugins to integrate WhatsApp Business into your website and boost it like never before
In the list that follows, you will get some of the plugins that have been created and that can be useful to integrate them into your website, thus having a chat that will take you directly to WhatsApp Business:
WhatsHelp Chat Button
It has functionality that take visitors directly to WhatsApp and it integrates very easily with WordPress. Must configure it on its official website from where you get a code that you must place in the plugins that you have already installed. Is completely freealthough it has a paid version that adds other functions.
whatsapp me
This plugins adds an icon in the top left corner that turns into a live chat. With it you can customize a message that visitors can use to contact and is available for mobile versions. It is also free and can be found on the official WordPress list.
WhatsApp Chat WP
It is one of the most popular to integrate it into the web. It has a free version and also a paid version. Its appearance is similar to that of a live chat and it is possible to choose who the message is sent to from the list that has been previously loaded. Allows you to select the devices and positions for the buttons.
Discover how to manage the WhatsApp Business Leads that you get from your website and increase your database to send them ads
The users who access your website through WhatsApp will help youincrease traffic, but you can also add them to your contact lists so that they are part of your marketing strategy.
Let’s see:
- First of all, you have to place the link that opens directly to WhatsApp and with a couple of clicks the contact is made.
- Must be assign someone to this task.
- Must create a form that allows the contact details to be registered to be used in the campaign.
- With these data we will prepare a database with the best possible segmentationtaking particular interests into account.
- And so We will create a list of interested people in our services and products.
Tips to boost your sales funnel with WhatsApp Business from your website from scratch
For the process we are going to create to be successful, you have to comply with some rules and good practices that do not bother the userbut rather that they attract you to the service we are offering.
So take data:
not be invasive
Studies reveal that many people prefer block a message advertising goods or services if it reaches them arbitrarily or without having requested it. This, in addition to affecting the client-company relationship, generates a bad image of your venture since it is understood that they do not respect the privacy of their users and that they do not master the correct methods to achieve empathy organically.
Do not spam
No person wants to receive advertising messages on their phone every minute, no matter how interesting they may be. As a recommendation, we could tell you that sending a few a week is enough. Do not abuse this tool because you would be making a serious and expensive mistake.
Don’t send messages without permission
Showing up unexpectedly selling a product while being strangers is not a good idea. The messages that arrive from unknown numbers are not well seen nor do they generate trust. Therefore, start your campaign with loyal customers and add the new ones that are arriving on the web.
Toggle your messages
The more original and different the messages you send are, the more pleasant they will be to the person who receives them. Create different formats, with polite languagetaking care of the spelling and that they are enjoyable.
act like a human being
The warm and friendly communication Helps break ice. Of course you must be respectful without being informal. The recipient has to feel that you want to help him and value the texts and images that you are sending him.
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