To create a podcast that you can take advantage of, Brand design is one of the most important steps you can takesince it has a great influence on the public perception of our podcast.
The influence of podcasts in various market niches, both in business and among individuals, it is closely related to the image projected by the brand of the podcast.
In the next few paragraphs, we’ll teach you everything you need to know about branding your podcast, so you can manage all aspects of your image design and project what you want to your potential listeners.
Importance of branding for your podcast
Branding, in itself, is a very common practice among companies and ventures. This is because it is of crucial importance for their image and consequently, the image that you project to your potential clients. in podcasts, the importance of branding is highlighted particularly thanks to the fact that there is a large number of podcasts and more are added every day, so it is necessary to distinguish your program from the rest through a professional image.
A good branding management results in an aesthetic that facilitates listeners to find your show in the platform’s search gridconvincing them to listen to your content and allows you to attract the attention of certain companies that may offer sponsorship.
Learn how to choose the name and design of your podcast
The name is one of the most important aspects of a podcast, being one of the first things that a potential listener perceives. It is for this reason that you should give your podcast a name that allows it to attract the attention of the public.
Here is a list of tips for choosing a name for your podcast:
Keep it short and sweet
In most cases, the simplest is the most effective. When choosing the name of a few, one of the most important factors is to make use of keywords that a potential listener could search for. It should be descriptive, in a way that allows the listener to glimpse the tone and theme of the podcast, without being too long.nor very ambiguous, avoiding names that require an explanation to be able to convey what you want.
podcasts like Weekly Football, Making Beyoncé either The Properly Podcast are clear examples that, in most cases, it is better to follow a simple and direct route. According to an analysis by Pacific Content, more than 75% of podcast names contain less than 30 charactersin the form of a maximum of three words.
Consider the ease of search
Like many digital media, the level of success of podcasts is closely related to the ease of finding them. For this purpose, it is necessary to choose a name that is related to the search intention of the potential listener. To increase the chance that your podcast will be found easily, It is advisable to include keywords that users search for frequently, which is related to the niche in which your podcast focuses.
Consult with acquaintances
It is one of the last stages of the name decision process, since, in general, it is done once you already have a concrete list of potential names. In these cases, it’s a good idea to seek outside opinion from people you trust.
You can ask your friends, family, and co-workers to give their impressions of each potential name you have on your list. Nevertheless, When looking at outside opinions, it’s important to keep a critical eye on the pros and cons of each name.
use word games
A very common practice is to use jokes, puns, common phrases and alliteration when naming a podcast, in order to give it expressiveness and attract the attention of the user. The use of these names must take into account certain factors, such as, that is descriptive and allows the listener to partially identify the topic. Using flashy names that don’t reflect the nature of your program can cause it to be dismissed very easily.
Include your brand name
This is a strategy applied to companies and brands that already have a certain audience, in case you want to start podcasting. If you already have a brand that has a stable base of customers or viewers, the best thing you can do is use your brand name so that the public associates your new podcast with it.
If, on the other hand, you want to include your name in the title of your podcast, you must do so appropriately.. Since platforms like Apple Podcast reject titles that are accompanied by a name, for example “Daily routines, with José Márquez” is not an acceptable name. You can take podcast example like “The Joe Rogan Experience” either “The Tim Ferriss Show”.
Discover how to define the voice and narrative of your podcast
Once potential listeners have been attracted by the name of your podcast, it is the job of the announcer or announcers to create a dynamic narrative that definitely captures the attention of the listeners. While the voice and structure of your podcast largely depends on the theme and message you want to convey, There are general tips that can help you define the narrative of your program.
Go for it:
Define the information you want to share
The first step in establishing your podcast’s pitch is to define the theme on which it will focus and the message you want to convey to your audience, so that you can plan a more efficient structure. Also, You must take into account the use of adequate resources to convey the desired message. You can use interviews, surveys and dramatizations, among others, depending on which you consider the most effective way.
Find your own rhythm
Regardless of all the factors that may affect the structure of a podcast, the best thing an announcer can do is be authentic. It is about finding your own rhythm and your own voice in order to make it as natural as possible. For it, You must be aware that in order to tell your stories clearly it is necessary to educate your voice, in order to have the necessary diction and manage a correct modulation. Continued practice will help you find your own rhythm and voice.
Apply music and ambient sounds
Although the voice is the main element of podcasts, it is not the only tool that the narrator has. Ambient sounds, short musical breaks, and background music they do a great job of enriching the content of a podcast.
Although it may vary depending on the theme, the use of background music and ambient sounds can stimulate the listener’s imagination, generating a much more dynamic experience. The importance of ambient sounds for podcasts is such that even well-used silences can create emotions in the listenerso it is an element widely used in mystery podcasts to generate suspense and expectation.
write scripts
The use of scripts is essential to structure each episode of your podcast, and these require exhaustive and constant review. For this, rehearsals are crucial as they allow you to assess the quality of the script.
A quality script is vital to move the listener’s emotions and involve him in the narrative. Even if it doesn’t reach this level of quality, one of the biggest advantages of a podcast is the fact that the narration format gives you a lot of room to improvise and achieve that quality in the final result.
Clearly visualize the result
The visualization of the result, although it may seem insignificant, is a huge step in defining the narrative and structure of a podcast, thanks to the fact that it allows you to direct your efforts towards a specific direction. It involves thinking about a number of factors that ranging from the music you want to use to the points that should be part of the script, as well as in which sections you can allow yourself to improvise. Doing this practice will allow you to make a breakthrough in the creative process of the podcast.
Learn how to define the format of your podcast
The construction of a structure for your podcast is one of the most important previous steps to follow, since it is necessary to organize a structure that allows you to carry out the narrative in a coherent waythat keep the reader involved is interested.
Let’s see:
Have the theme defined
The theme is a point that you should already have resolved before even thinking about defining a format. This is because focusing your podcast on certain topics can make your content incompatible with some formats. An example of incompatibility is interviews as the main format in a fitness-focused podcast.. The interview format is widely used in podcasts, although it is more seen in content focused on advice, culture, and news, among others.
That suits the narrator’s style
Each podcast host has a conversational or storytelling style with which they are most comfortable.and although with practice you can achieve versatility in several styles, the best thing you can do is focus on the one that you feel most comfortable with.
If you’re not good at improvyou can use a script and stick to it, of course without losing naturalness. Or if, on the contrary, you are more comfortable with free conversationsyou can use the talk show or interview or colloquial format, both of which require a lot of spontaneous conversation.
Use a format that stands out
In this point, what will help your podcast stand out from the competition is not the topic, but the format. There is a fair amount of podcasting for every profitable niche, and because certain formats work better in conjunction with certain topics, these particular formats are highly viewed.
With this in mind, you have the opportunity to stand out from the competition by varying the format of your podcast within the niche. If most podcasts similar to yours use the interview format, you can try a guest panel format to stand out from the competition, without having to choose a form that conflicts with the theme.
Don’t rush to decide
In the same way that many aspects of the process, defining the format of your podcast is a step that must be taken carefullysince it will affect the way in which the content will be developed, as well as the perception of the listeners.
Whether you work individually or with a team, The format of your podcast is a fundamental part to define aspects such as the duration of each episode, or the regularity with which it is published. The number of formats that exist is very wide, so you have total creative freedom to choose the one that is most comfortable for you. However, there are certain podcast formats that are more convenient if your goal is to gain popularity.
These are:
- Interview: include one or two presenters and a new guest in each installment to tell their own experiences in relation to each installment’s theme
- In solitary: It is a very simple format and very common among podcasters…
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