Talk about GAFAMis to talk about Google, Apple, Facebook, Amazon and Microsoft. These companies represent brands with which we interact independently, and we are even their clients.
These are 5 companies that have come together to set a new standard. This is possible, thanks to advances in technology, innovation and other needs that have arisen over time. Among them we have: geolocation, data collection, segmentation, among others.
Without a doubt, they have changed the way the world does business, turning it into a monster of the digital world. Not only because of its great structure, but also because of its social and economic impact, information management and publicity. Next, I will show you information of interest on this subject, which you cannot miss. Will you accompany me?
What is GAFAM and which companies form this acronym?
GAFAM is the acronym for 5 of the most popular technology companies in the world: Google, Amazon, Facebook, Apple and Microsoft. These companies have achieved a unified market capitalization of over $4.1 trillion since July 2018.
They certainly represent the greatest power that exists at the digital level. Being present in our daily life on a daily basis. Even in situations where unconsciously, you will carry out an activity as basic as interacting with a contact on your mobile.
They represent the engine of the call “4th Industrial Revolution”. Where information technologies, artificial intelligence, and big data are involved.
This big data, also known as “Big Data”, They represent the center of attention of all multinationals. Each of them are generated from the users on each of the platforms they use daily.
Its potential strategy is based, on the connection with users. Not only for the connection with daily life, but also for the management of user information and the prestige that each brand has. In addition, they have managed to change people’s habits, and offer an aura of innovation.
But not everything is positive, they will also sell you one fake free image in your services. Each of them has the true purpose of generating a business.
GAFAM will be able to trap you inside their ecosystem of software, hardware, online platforms, training, services, and content. This will reduce the possibility that you will find out about other ecosystems that could offer you better alternatives according to your needs.
Next, I will describe each of these companies, showing you the products and services they offer for you:
It is the most popular search engine worldwide., generally used by most users to search for information on the web. However, its goals are gigantic, since thanks to the visibility you can get through its algorithm, it makes it the center of most online platforms.
Their services grow every day like foam, and each one of them has proprietary features and functionalities that make them stand out from each other. However, they combine to offer answers to our increasingly innovative needs. Its most current change is due to the payment and advertising options that it has incorporated into its educational suite.
Some of their most popular services are:
- gmail
- Google Adwords
- Google Chrome
- Android
- Youtube
- google adsense
- Google Drive
- google maps
- Google Ads
- Google Docs
- Etc….
Amazon
is the most recognized online store worldwide, which offers its users a very complete catalogue. It handles a wide variety of categories, from different sectors and prices.
Its growth is increasing, and it is due to the speed, efficiency, reliability and maximum guarantees that it offers to its users. Not only for those who make this type of purchase frequently, but for those who have never done so.
In addition to ecommerce, Amazon has many more servicesSome are little known. Others are not available in many countries. However, I will mention them to you so that you know them.
- Amazon garage: A store especially for your vehicle.
- HomeService: Hiring services for plumbers, electricians, gardeners, teachers, and more, who can help you with any task in your spaces.
- Handmade: Contact service between artisans and customers.
- Launchpad: Platform to collaborate with the purchase of a product or capital contribution to startups.
- Came. Opinion platform between recognized authors on articles, launches and more, guiding the customer to a successful purchase.
- Amazon Basic: Amazon’s basic product line at a lower price than the big brands.
- Amazon smile: It is a purchase option that allows you to make donations to an NGO, without extra costs.
It is the social network with the largest number of users. globally connected. Through them, people connect with other people, and share information, audiovisual content, news and more.
Among the products and services they offer their users are the mobile app and Facebook in the browser. You can also enjoy Messenger, Whatsapp, Instagram, Facebook Lite, Facebook Ads, Social Plugins, News Feed, Free Basics and more.
Manzana
is a multinational company that develops and manufactures all kinds of electronic equipment and software. Among the most well-known and preferred products by users are: iPod, iPhone, iPad, Macintosh. As for software, Apple developed the operating system Mac OS X, and the iTunes web browser.
Additionally, it has developed software products such as the iWork suite, iLife suite, Final Cut Studio and Logic Studio. Among its most innovative products we have the launch of the iPada low-cost stylus aimed at schools, iBooks Author application, and Scholbookl, ideal for school management.
Microsoft
is recognized as one of the companies software developers largest worldwide. One of its biggest developments is the most widely used operating system in the world known as Windows.
However, its second best-selling and most popular product is the world’s most complete office suite, called microsoftoffice. This company since its birth has continued to grow, and despite the great competition that exists, it has managed to position itself as the favorite among its users.
Among its other products and services we have: Windows Server, System Center, Office Standard and Professional, Microsoft SQL Server, and Microsoft SPLA. Also, it offers a collaboration platform called Microsoft Sharepoint, Microsoft Azure, Microsoft Exchange Server, Lync and ISVs Royalty Licensing Program.
What economic dimensions and impact on our lives do these companies have?
Ranking of the Top 15 Companies – Evolution from 2000 to 2018
Talk about economic dimensions leads us to measure the rise of their earnings, during their first year. However, by the first quarter of 2017 they had jointly exceeded 25 million dollars. In 2018, this figure continued to increase, reaching 792 billion dollars.
For his part, Amazon It has achieved great transformations at the level of online commerce, even reaching Western markets. They have the largest market Doupolio Google and Facebookwhere digital advertising maintains leadership.
Manzana maintains its main position in the Wall Street stock market, achieving a value of 800 billion dollars. Y Microsoft It is not far behind, since it has managed to remain among the leading computer development company.
GAFAM’s business undoubtedly has a great social impact. Well, it points to data and information management, considered a high-value asset in the new economic models of this century. Obviously, all this represents a high impact on our daily lives.
Not only in our daily activities on a personal level, we can also interact with them in the professional field. there will always be a mediator in our communications that is related to GAFAM. Either by the content we consume, products, or services, and even in our leisure time.
Finally, GAFAM is the company that dominates the digital universe, thanks to the globalization of its reach. Well, it has shown a high capacity for influence, capable of crossing all kinds of borders, at unimaginable levels.
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