has become an application developed for small and medium businesseswhich will allow you to have a more direct communication with your customers.
That is how This messaging app has become the main bet of many merchants, since it is one business opportunity for many.
Its main advantage is which you can take advantage of at your convenience and thus improve your marketing strategies. To do this, follow in detail everything that we will explain below.
Is there a difference between WhatsApp Business and WhatsApp groups?
If you want to manage the strategy of your company through the whatsapp groups you should keep in mind that business It offers you better alternatives in terms of organization, since it is a tool aimed directly at companies. As for the difference of the groups of the two versions of this messaging application it should be mentioned that WhatsApp does not offer any kind of option for what is the group labor organizationwhile business Yes.
Being within a Business group you will have the opportunity to have an option called “Tag group”, which allows you to place different types of labels such as “New customer”, “New order”, “Pending payment”, among some others that will help you organize all your work in a better way. This allows you to have better management over all your products, as well as your orders and payments. So you can separate those customers who are pending payment with those who have already paid.
Learn step by step how to create groups in your WhatsApp Business account for your business strategy
The procedure to create a group in Business is very simple and completely the same as in WhatsApp, just follow each of these steps:
- Once you are inside instant messagingthe first thing you should do is select the three points located in the upper right part of your screen.
- There a new menu will open with several options, in this case select “New group”.
- Later it will be opened the list of your contactsin it you must select all the contacts you want add to group. When you have selected them all alone click on the arrow in the green circle.
- On the next screen you must put the name you want to the group, when you have done it click on the green button.
- After this there will be created the group where you will be able to communicate with all the people you have included there, as well as share your products or services with them.
Tips to keep a WhatsApp Business group active and improve interaction with its users
Keep in mind that it does not only consist of create a group and that’s itfor it to be successful you must ensure that it is quite active and moved, that is, you must constantly share content there, as well as maintain an interaction with the users of the group. If your business consists of a sale of auto partsthen dedicate yourself to sharing products there every day, as well as creating different sales promotions.
Or send different diagnosis of possible failures or damage that cars can suffer from not doing proper maintenance. You should also make sure to answer all the questions they have your clients, since this will help you to have a fluid and correct communication with them. It is essential that you pay as much attention as possible to your buyers, since they are the key to the success of your business.
Ideas and strategies to use WhatsApp Business groups for the benefit of your business
Being able to keep a WhatsApp group active is not always an easy task, this is how we are going to explain some ideas and strategies that you can start using to do so:
create a catalog
If the goal of your business is to sell productsthen you can start create a catalog, which will allow the members of your group to access it and thus know each of your products as well as their price if you wish. This will help you improve customer service and get more interest from the public.
Respond to customer concerns
It is important that you maintain a very good Public attentionKeep in mind that perhaps many of them may have concerns about some of the products that you sell or about some of your servicesso you should always give them a concise and accurate answer about what they want to know.
Share content of interest
The groups are created basically to have an interaction with the users of the same, as well as to share content. You are always recommended with your new products or servicesthis will allow all the public present there to know all your inventory and be interested in what you offer.
Discount products or services
Discounts and promotions They are always very important, especially if you are making yourself known, this is how you are always recommended to place promotions of some of your products at a very low price. On many occasions it is important to sacrifice some products, but this will give you better results with respect to your other merchandise.
Customer loyalty
And finally, it is important that you can customer loyaltyyou will achieve this by offering security and confidence about what you sell. To do this, make sure to sell products of very good quality and at a very low price. Keep in mind that high prices may not create a very good image for buyers.
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