The possibility of make donations through and profiles started in the United States, where more than 70% of the adult population checks this social network and more than half of young people connect through this platform. The US was an experiment for the idea to expand to countries like India, Australia and Canada.
Nowadays, It is not impossible to meet Facebook’s requirements to start receiving donationsbut there are some conditions to meet before doing any live broadcast to raise funds.
You do this by using a “Donate” button that you will learn to activate in this article and that it is the only mechanism for donations to be made effectively and under the terms of .
What should you keep in mind when raising funds on your Facebook Live broadcasts?
The first thing you need to know is that this is an option to which Facebook pays attention to it and there is no way around the strict channels that the platform uses In order for the process to be as transparent as possible, they are even governed by the guidelines of Network For Good, the ally you will have in the donation by US legal statutes.
In each country, the donation process is different, but all are governed by an institute and NGO that will be in charge of receiving the money and take it to its destination. Once you meet all the legal requirements, you can start making posts and live videos in which you can activate the “Donate” button with some parameters that you will know in this article.
What are the requirements you must meet to be able to raise funds in your Facebook Live videos?
If you consider that your organization complies with the figure of a non-profit organization, then you must start taking the steps for Facebook to recognize you as such:
Register as an NGO
Facebook asks for prior registration in which you must fill out a base form, there you must place information about your NGO and what you want to receive funds for via donations. All fields must be completely filled in for review and contact to proceed.
The time varies between two and three weeks if all the legal data is verified correctly by Facebook. This colossus has several allies with whom you can receive the funds once you can request them. You no longer need to have a verified Fan Page to do this step.
location allowed
For now, donations can only be done with NGOs in 15 countriesincluding Australia, Canada and the United Kingdom. And although the list is very short, thousands of people benefit daily through this donation process.
Payment waiting time
The lapses that Facebook handles, as well as Network for Good and PayPal Giving Fund, they vary between 45 days and 90 days after the fundraising ends, so it is a slow but sure process. The NGO that receives the funds must arm itself with patience and perseverance, it will not be in their hands to expedite payment times.
Verify that you are an NGO
In the case of the United States, 501(c)(3) organization required, exempt from all income tax payments and be registered in a well-known network of non-profit organizations. For India, organization must be registered with GiveIndia and have all the paperwork in order at the time of requesting the funds. For the rest of the 15 allowed countries, they also need to be supported by a network of organizations that is recognized in that territory and recognized in the United States.
Learn step by step how to ask for donations in your Facebook Live streams for a foundation or charity
When you have all the documents and requirements that Facebook requires, then you can proceed to request a fundraiser without delays in this process:
- Complete the registration in the Facebook section to “Fundraiser”.
- Fill each field of information you request Facebook.
- check that each field has the state “Filled”.
- You must complete the fields when they say “Earring”.
- “Update account registration” when you must send current documentation, that is not expired.
- make sure that contact information is spelled correctly.
- Choose “Send Review” when you think you have completed all the fields.
- If you have doubts, contact facebook support.
Before trying to add the Facebook donations button, You must first enable this option when doing a flawless registration and by having a positive response from the reviewers of this social network.
Find out how to create a donation button in your Facebook Live streams to raise funds
Now what accounts with the endorsement of Facebook to receive funds for donations, It’s time to learn how to create the button that will help you receive the funds.
Here are the steps to do this:
on android
From the mobile device it’s more easy access this option.
Remember that you must be an administrator of the Fan Page that will serve as a fundraiser:
- Opens the native app of Facebook.
- Select the menu option which has the button with three bars, on the upper right side.
- Choose the option “Fundraising”.
- Now go to the section “my activity”.
- Finally, select the button “Raise Money” which will be enabled when you register.
on iOS
This process is the same for both iPhone and iPad, so there will be no limitations if you do it on one or the other device:
- Locate the option “Live” at the start of the fan page.
- In the lower area of the screen, you will see the option “Raise money”.
- Choose the NGO that you represent and that you want to receive funds through donations.
- Choose “Start live video”.
On PC and macOS
It should be made clear that only Fan Pages can do this processso that Facebook prevents funds from being raised for personal purposes.
From your computer follow these steps:
- Log in to Facebook and go to Live Producerthe platform that controls live broadcasts.
- In the left area, where the menu is, you must select “Raise money”.
- Now select the NGO that you represent, remember that you should have already made the initial registration.
- If you don’t see the menu, you may not have the approval of Facebook or the option is deactivated.
- look for the symbol “+” at the top left and check that the box “donations” East enabled.
- Select the option “To transmit”.
As the process is carried out on the Facebook website, it doesn’t matter if you stream from any of these operating systems desktop.
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