The communication platforms They are tools that make working from home easier. Although they all offer different benefits, Which is better and why?. To help you come up with an answer, we provide you with a comparative: vs vs vs .
Digital communication groups have progressively increased. This is largely due to companies begin to see the benefits of using instant messaging applications and collaborative tools.
To keep up with the needs of users, applications are continuously updated to offer better services. If you don’t know which one to choose, keep reading to find out what each one offers.
WhatsApp Business vs Telegram Business What is the best tool to boost your sales funnel?
When you talk about WhatsApp Business vs. Telegram Business, there is no need to mention their rivalry in the field of instant messaging. Though whatsapp is the most popularTelegram has not been left behind and offers more useful features. In the business area, the debate is the same: What is the best tool to boost your sales funnel?
Let’s see next:
conversion tools
To talk about conversion tools, it is necessary to talk about leads. be understood ‘Lead’ What that user who has delivered their data to the companyand accepted the privacy policy of . Immediately afterwards, it becomes part of the company’s database.
Based on the above, conversion tools can be defined as the functions that favor the transformation of a potential client into a lead. This step is a fundamental objective in any marketing campaign, and is also known as “lead generator”. Next we explain What are the functions of WhatsApp Business and Telegram Business to generate leads.
groups and channels
In the case of WhatsApp Businessthe business application supports 256 participants in the groups. They are ideal spaces for sharing general information with customers. If the group is public, you have the option to share the link on the company’s social networks to motivate the audience to join. If it’s a private group, you can invite those customers from your database who might be interested in joining.
Secondly, WhatsApp does not have the channel function. However, it allows which is favors personalized attention with potential customers and distributors. Telegram for his partIt should be noted that it does not have a business version. However, the standard application is easily adapted to the needs of a company. As for the , supports up to 200,000 participants. Ideal for brands with massive communities.
The channel function is included in Telegram. Its biggest advantage is that it can host an unlimited number of subscribers. All messages sent are made under the name of the channel, the messages have a view counter, and the channels can be both public and private.
Both WhatsApp Business and Telegram support sending links, media files, and text through groups and channels. However, there is a notable difference, and that is that Telegram allows shipments of up to 2 GB in weight. while the WhatsApp maximum capacity is 100 MB per document.
automatic responses
WhatsApp Business API allows the user to create message templates for automated responses. To do this, the owner must register in the Facebook business manager and verify the authenticity of the account. Then you must design the structure of the message. Enter a title, a language, text, multimedia files (if necessary) and then add call-to-action or quick-response buttons.
Both options are essential for lead generation. Once you have finished creating your template, it will be reviewed. After being approved, you can start using it in the application. Automatic responses are ideal for dealing with the most frequently asked customer questions. In . As we mentioned before, Telegram does not have a version for companies.
However, they have a versatile function: bots. Programs with artificial intelligence that allow you to create a commercial brand for your business on Telegram. You can program the bot to provide automatic responses to customers. Remember that Telegram does not impose limits on the messages sent, so you have the possibility to send messages of any kind. Of course, as long as the client has previously accepted it.
Multi platform
Another fundamental factor to get the most out of conversion tools is the multiplatform nature of the applications. In the case of WhatsApp Business, the App is available on Android and iOS, and can also be used from your computer. However, keep in mind that you can only use one WhatsApp account per registered number.
However, the company also makes available to you a tool that allows you to link your account to the browser and use it simultaneously. In the case of Telegram, you can use the same account on several devices at the same time. The app is available for both Android, iOS, Linux, MacOS, and Windows. It even offers a web version and a desktop application. Therefore, you can use it with the same account as if it were a work group environment.
Security
Security and privacy options are of great importance for companies. Both WhatsApp Business and Telegram orDifferent mechanisms are offered to guarantee safe channels Communication. WhatsApp Business for its part offers , chat protection, two-factor authentication and the ability to delete messages. However, it is mandatory to link the phone number with the WhatsApp account.
Telegram, on the other hand, also has end-to-end encryption, but only in secret chats. Secret chats are private spaces where the user can delete messages without leaving a trace. The other person does not receive any notification of the deletion. The account owner can delete the messages at any time, or schedule its deletion after a certain time has elapsed. Secret chats are also supported in incognito mode keyboard.
Likewise, along with an additional access key to provide greater protection to the App. Another interesting security addition that Telegram offers is protection against screenshots.. So you have almost complete control over the conversations. Finally, optionally you can hide phone number from profile. Users can find you by your username. This way you keep your contact information private.
conclusions
Ultimately, both applications offer features that can be adapted to work environments.
Here is a summary of the advantages offered by each of the platforms:
WhatsApp Business
- It is the most used application. Millions of people use it in the world.
- You may access WhatsApp Business account from Facebook page of the company
- It can integrate with websites.
- It has states that last 24 hours.
- Dispose of automated messages.
- You may make labels to segment your audience into groups.
- It has a web version that is synchronized with the mobile App.
Telegram Business
- Your privacy policies make you one of the most secure instant messaging applications.
- You may send large files.
- mass mailings and unlimited content.
- broadcast options through the channels.
- Large capacity groups.
- Your data is not controlled or tracked. All information is stored in the cloud.
- It is multi-device.
- You may manage multiple accounts in the app
WhatsApp Business API vs Slack vs Discord What is the best tool to work as a team and boost the productivity of your company?
Regarding online collaboration platforms, a new debate is presented: WhatsApp Business API vs Slack vs Discord What is the best tool to work as a team and boost the productivity of your company?
Continue reading if you want to know what each one offers:
Workspaces and interface
Slack and Discord They are two platforms more similar than you think. On the left side of the screen are the contacts, channels, and action dropdown menus. On the right side are the conversation windows. Nevertheless, Slack has a clearer organization, by showing channels, private messages and applications in a very visible way. In the case of Discord, the platform forces you to search for direct messages and channels in different menuswhich can hinder the organization a bit.
Regarding WhatsApp Business, we highlight its colors and panels, which make the action buttons stand out. Behind the buttons are various hidden options. For the rest, the web version of WhatsApp Business shares a similarity with Slack, and it shows the conversations and groups on the left side. Meanwhile, on the right side is the open chat history.
Integrated apps and productivity tools
In this section, Slack has the biggest advantage. The collaboration platform can be integrated with more than 800 third-party applications. Also, you can Broadcast notifications from Apps you’re working with in Slack.
Discord for its part cannot integrate with Work Apps. However, it has integration with entertainment platforms, such as Spotify and Facebook. In addition, your Discord account can be linked to your favorite video games. In last place is WhatsApp Business. The app has no integration with other apps. Its only productivity tools are the ones it comes with by default: the ability to send and receive multimedia files, create groups, personalized chats, and little else.
audio and video calls
In the video and audio calls section, Slack offers screen sharing. It also offers a single call button (Audio and video), which you can access at any time. WhatsApp Business does not offer the option of screen sharing. For its part, it separates call services. That is, there is a button for video calls and another for audio calls.
Video calls can be with up to four members. However, you cannot make calls from the desktop version of WhatsApp. Discord for its part specializes in this area. More specifically on audio calls. In fact, they are not properly called. They are called as “Voice chats”, in which participants can quickly join and start talking. In the case of video calls, you can chat with nine people at the same time on Discord.
notifications
Notifications is another of Slack’s strengths. The platform gives you full control over notifications. The user can customize the settings according to the channels, receive alerts…
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