+15 exhibitors that will star in E-Show Barcelona 2021: what you should not miss – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The day is finally coming. After a 2020 with cancellations and pandemic ups and downs, the next July 7 and 8 there will be a new edition of the E-Show Barcelonathe reference B2B event for the eCommerce and digital marketing sector in Spain, which will bring together more than 100 exhibitors, 82 speakers and 10 auditoriums with tech talks, round tables, case studies and workshops.

It is an exclusive event with limited places, so we recommend you rush to reserve a place if you have not already done so. Includes access to the exhibition area and assistance to all free presentations (capacity limited to the capacity of the rooms).

You can also access payment activities, Y The first will consist of 8 conferences focused on the latest trends in positioning in Google. In the second, you will find the keys to get visitors and customers optimizing your investment in means of payment, PPC-SEM.

Exhibitors at E-Show 2021: what you should not miss

The event will feature stands of different companies and entities that chose E-Show to present new products and services. Next, we advance the main novelties that you can find from the following participating companies:

One of the references in deferment of payments, who will present his new sectoral products focused on travel, cosmetics, education and fashion. You will also be able to learn about traditional solutions in an improved version, from the customers’ point of view.

Within the program of the event, there will be room for two talks led by Aplazame: on the first day, at 10:55, the company’s CPO, Patricia Vinhas, will speak about «Optimize the experience of the new in eCommerce» and on Thursday, July 8 at 10:55 a.m., its CPO Alejandro Vidal will speak on “Personalization of the eCommerce experience through AI”.

GetResponse is an all-in-one digital solution that, until recently, focused primarily on the and the . On this occasion, it will be presented as an alternative for omnichannel digital communication and acquisition (and eCommerce) in the market through:

  • New integrations (or versions of existing integrations): Magento, Prestashop, WooCommerce, Shopify, Salesforce, Microsoft Dynamics 365, etc.
  • New features: SMS, Web Push Notification, Webinar, Autofunnel (= sales funnels), Website Builder, Social Ads (= Facebook, Instagram and Google)
  • New plans, infrastructures and dedicated support: GetResponse MAX.

The public business entity ICEX (Spain Export and Investment) will present its new service ICEX eMarket Services of Strategic Consultancy in International Online Saleswhich seeks to help eCommerces achieve internationalization on the web.

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Through this service they offer a diagnosis of the capabilities and situation of the company to put together a sales strategy international on digital channels. They determine the best market to target, set objectives and trace the strategic lines of a two-year action plan. This includes specific actions, schedule and approximate costs associated with each of them.

The call to access this service was opened on June 15 and the inscriptions until next July 21.

In this event, the web design and digital marketing firm Interdigital will talk about how the new reality of remote work has meant a adaptation fully to the online medium and a opportunity to evolver, both for themselves and for their clients.

Faced with the new scenario, the company has taken the opportunity to 100% integrate customers into your teamgiving them access to the project management platform, something that provided transparency and agility in their services.

This organization is made up of more than 1,700 mothers that offer services of community manager (home office) to companies, making child care compatible with their professional life.

At E-Show you will be able to meet them and learn more about the services of these women who have managed to reinvent themselves as true digital marketing professionals. You can also follow their activity or contact them through the , from where they will cover the event in real time.

The pioneer company in Spain in the monitoring of prices, products and stock of the competition, will present its new dynamic pricing tool, Reactev.

It works through artificial intelligence designed by and for retailers, which seeks to optimize prices to generate higher sales volume and increase the profit margin. Its algorithm is capable of performing simulations with which it can predict the progress of a pricing strategy even before it has been applied.

Nozama was born in 2012 as a service company to help manufacturers, wholesalers and distributors to sell on amazon. In this edition of E-Show they will tell you everything you need to know to be successful on the platform.

In both days, the co-founder and business director at Nozama Solutions, Mario Herraiz, will speak about account management seller Y Vendorand it will give you the keys to get visibility in the marketplace (July 7 from 5:15 p.m. to 5:45 p.m. in the Main Theater room / July 8 from 11:35 a.m. to 12:00 p.m. in the Marketplace Circus room).

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Oct8ne, the well-known visual customer service platform, present your conversational chatbot with product recommender and its integration with WhatsApp and Facebook Messenger.

Thanks to the growth that the company had in the last year (it expanded its team in Argentina and opened a market in the Netherlands), this platform has become a much more powerful tool capable of providing ultra-personalized shopping experience on many more channels.

Ontranslation is a company that helps you break down language barriers when closing multilingual business deals.

Today, translation services are essential for growth, as the cross border sale it has become the solution for many digital companies that have seen the pandemic cut their domestic sales by more than half.

Ontranslation goes one step further by combining translation with digital marketing. In E-Show you will be able to know in detail its services of translation and SEM translation and how these can help you grow internationally. The company’s specialists will also give a presentation on the CRO/Edelivery & cross-border stage.

Created in 2015, Quarizmi applies artificial intelligence and automation to create highly profitable and scalable campaigns that complement other PPC efforts to multiply your results tenfold.

During the E-Show, the company’s Key Account Manager, Tony Morales, will give a presentation aimed at digital directors on how to find the balance between marketing budget and campaign optimization.

One of the main dilemmas when prioritizing is whether to focus on search ads or shopping ads. If one leans towards the second, Google poses another additional dilemma: Smart Shopping (apparently high returns and no control) or Shopping Standard (with full control but very complex management). Morales will present his vision of which of these strategies has more value for the advertiser in the medium/long term.

(former Retail CRM)

Simla.com is an all-in-one specialized eCommerce solution that is designed to make order processing, customer communication and internal work simpler, more efficient and faster.

During these two days, Simla will emphasize importance of monitoring and automating routine tasks and of how internal processes have a direct effect on customer perception on different brands.

Retail Rocket specializes in the development of eCommerce solutions based on artificial intelligence, such as “Sponsored Products” for marketplaces and multi-brand stores, and “Mobile app integration”, two innovative products that marked 2020.

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This year, the company is committed to revolutionizing the industry with several new productsamong which the launch of Customer Intelligence Platform, an all-in-one platform for customer retentionwhich promises to increase the LTV and recurring sales.

The Sendcloud shipping management platform, with 10 years of experience in the sector, will talk about how the shipping phase can increase the sales of an online store by up to 77%, starting from checkout to a simple returns process.

With the tools offered by Shimoku you can control the stock of your eCommerce, forecast sales and plan demand using Artificial Intelligence.

Shimoku currently has two suites: Product and Retention. In this edition, they will present a third tool, the Upsell Suitewhich added to the previous ones seek to help solve pain points with which your eCommerce can be found daily, problems related to the retention and the of customers, the prediction of customers at risk of churn, systems of recommendation and average ticket increase and, on the other hand, all the part related to demand planning and sales forecasting.

VTEX, sponsor of the event, is one of the fastest growing eCommerce platforms at an international level, and has a large presence in Latin America. In this edition of the E-Show, he will present witness cases of how several local retailers have managed to implement your technological solutions in record timeface the omnichannel revolution or even turn an online store into a marketplace.

Webpower is a company that specializes in software solutions for email marketing automation and has been present in the Spanish market for more than 10 years.

This year, the firm is betting on a reconversion of its image and strategy with the emergence of Tripolis, the result of joining forces with 3 other companies in the sector. In E-Show they will launch this new brandwhich offers marketing automation software solutions with functionalities of email, sms, web tracking and pop upsamong many others.

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