In recent years we have come across new trends that have come to revolutionize the way we see and interact with the world. Especially in the digital and technological field, whose innovative approaches have made them an essential part of daily life. In the case of the disruptive phenomenon that has marked a before and after is , and more specifically, his model of short videos.
Its great impact has made Facebook, Instagram and YouTube create their own short video formats… and have even reconsidered their main focus.
“We are no longer an app to share photos”
Since its origins, Instagram has been defined as a social network that allows its users to express themselves through images, an app focused, first, on photography and then on all kinds of images, with a growing presence of video. With this approach it has become one of the most used networks today, and even a great tool for e-commerce.
However, in order to accommodate current demand Adam MosseriDirector of Instagram, has expressed that the application is in the process of evolution and that It is no longer just an app to share photos, to focus on four major growth areas: creators, purchases, messaging… and video.
According to his words, we could expect an Instagram platform whose central axis is no longer images, but video content. According to Mosseri, this new facet will integrate new ways of interacting with videos, such as Full-screen, immersive, entertaining, mobile-first videos. With this, Instagram seeks to strengthen its position as one of the most important social networks, in a market that does not stop growing in competitiveness.
“The number one reason people use search on Instagram is to be entertained.” And in that search for entertainment, the leader of Instagram considers that video is the key element. As Mosseri puts it: “Let’s be honest, right now there is a very serious competition. TikTok is huge. YouTube is even bigger.” So it’s time for Instagram to get even bigger.
In this sense, Mosseri has explained that in the coming weeks Instagram will advance in what they call “recommendations”, showing its users in their feed content from users that they do not yet follow, with the possibility of selecting topics that these contents deal with. And there, according to his words, full-screen, mobile-first video will play a major role.
A long-awaited change: Instagram will test a new way to integrate links to its stories
Stories are one of the most used products by content creators on Instagram, as they offer a more dynamic channel for sharing images, posts, or even videos. It is also a channel that presents an opportunity to connect more widely with users from swipe up.
Swipe ups are a tool with which users are redirected to a linked page with the content of the stories, just by sliding the screen up. This allows content creators and brands to improve traffic to your websitesand boost the with his followers. Now, a few months ago the developer Alessandro Paluzzidiscovered that the social network was working on an update that allows links to be integrated into stories.
As we can see in the image uploaded to your Twitter profile, these are new stickers that will allow you to add links within this type of publication. Some days ago vihal shah, Product Director of Instagram, officially released this update. It is in a testing period with a small group of creators, to evaluate how the community will take advantage of this tool, according to what Shah told the portal.
An opportunity to expand availability to users
Among other things, Shah commented that this new link format is better suited to the current use of the platform, which could mean that this integration will also expand the availability of adding links to stories to a greater number of users. Currently, to be able to incorporate links within the stories, the profile must have at least 10,000 followers or have been verifiedmaking this tool not accessible to the community at large.
Other changes will come with this new approach as well. With the links in stickers, users will be able to comment, share or like the stories as they normally do, unlike what happened with the swipe up, which did not allow any type of interaction by users.
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