What is the best time to send your eMail Marketing campaigns

Regardless of whether you are in Spain or Mexico, or in any other part of the world, the ideal time to send one is 4:00 p.m.… at least .

The ideal time to send a newsletter

According to the data of the aforementioned study (which condensed an analysis of 2,000 million emails sent from March to May 2017, in more than 120 countries and 19 different industries), it was found that campaigns sent at 16:00 hours had the combination of best performing and open rates (25.13% and 3.82%, respectively), making it the ideal time to send a newsletter.

Although I think I can deduce many things from this study and it should be analyzed case by case and country by country, the common front of conclusions of the study coincides in that users spend a little more time reading and newsletters in the intervals from 9 to 11AM and from 3 to 5PM, being in this last space the maximum peak that responds to 4PM.

I do not omit to mention that all these are the conclusions of a long and well-prepared study, but surely you will come across other realities at one time or another – the important thing is that take this as a general guide and draw your own conclusions from your submissions. There is going to be no better metric and guide to identify the best time to send your company’s newsletters than yourself.

Through the analysis of the results of the campaigns that you generate, you will be able to learn from success stories (and the failures, too) and generate your own line of best practices.

watch out for monday

Of course, I would not like to close this article without making a brief parenthesis. Although I have already shared information about what would be considered the ideal time to send a newsletter, we must remember that this rule can be “broken” depending on the day of the week.

In particular, at this point, I mention the “fateful” (and at the same time, excessively stigmatized) Monday.

Although there is no compelling reason to be so aggressive with the first day of the week, there is an indication that gives it the less than honorable title of the worst day to send a newsletter; in 2017, of 250,000 email messages sent through the network, finding the Monday as the day that is most loaded with errors in shipments and spelling errors.

Tell me, what is your experience with sending ? What is the best time for you? Does the GetResponse study match your statistics? I await your comments.

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