One of the best things about email delivery is its ability to make the results of your campaign available to you. What’s more, the results of email tests can be applied to other marketing efforts under your direction.
Email test types
Roughly, there are 2 types of test email that you can use for these purposes:
A/B testing
This test occurs when you divide your submission piece into equal elements based on their composition and context: each segment integrates a different version of the element that you are going to test or compare. review our post to discover how to exploit its full potential
percentage quiz
When you test email a percentage of your file (say, for example, 20%), and then it is divided by A/B segments. The test or test works for a defined time (it can be a few hours), with the aim of determining the winning shipment, based mainly on the number of clicks or openings.
How to do an email test: the essential elements
You may find it cumbersome to have to do so many email tests, but don’t worry, since there are several that already have very complete functions integrated for them. In any case, we explain the keys to 3 important elements of email marketing that will help you measure the effectiveness of your campaigns, regardless of whether you prefer to do email tests of the A/B type or by percentage.
1. The matter
An email is effective if users open it. Measuring the subject line performance of your emails can be a great way to optimize your email marketing. Test your different email subject lines based on open rate, click rate and, if possible, conversion rate.
2. The call to action
Every email marketing message should have a specific goal or objective. Perhaps you are communicating the benefits of new products or promoting a discount.
Regardless of the purpose, the design of the email and its call to action (the famous “call-to-action” in marketing jargon) should reflect this objective; therefore, it is important that you measure the performance of your calls to action through email tests.
3. The day and time of shipment
Before the adoption of email to mobile phones, people followed a fairly predictable pattern in which they most likely opened emails during business hours, during the week (Monday to Friday). Today, many brands see other types of behavior, such as high openings on nights and weekends; With this in mind, testing to optimize the time and day of sending can help you increase the openings, clicks and conversions of your campaign.
Now that you know the importance of email tests, share: Have you done them before? What has been your experience? Your feedback is more than welcome.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus