The types of sales are each of the business models that allow you to bring your products to your customers. Depending on the channel, its reach and the contact you have with your buyer, there are 20 main types that will help you market everything you sell.
It is a divine sign when you know exactly the means you will use to bring that product you want to sell to your customers. But what happens when there is more than one way to get your goods or services to the final consumer? This increases the possibility and quantity of products that you can sell. Are you interested?
Know the different types of sales that exist will be very useful for you to understand the possible models through which you can commercially move your products and in what circumstances it is convenient to use each one of them. This will help you to clearly know your alternatives, and without a doubt, it will give you ideas that perhaps you had not contemplated to sell more, much more.
Let’s start by understanding what a sale is and what a type of sale is.
What is the definition of sale?
Sale is understood as the whole group of activities aimed at encourage a potential customer to purchase the good or service that someone else offers. This is achieved, mainly, by establishing a channel that allows sellers to communicate the characteristics and benefits of their product, and at the same time make it easier for the buyer to receive this information to finalize the transaction.
So, all those means, techniques and tools that you use to get a third party interested in the products you sell, fall under the definition of sale.
What is a type of sale?
A type of sale is the way in which a company markets its goods or services to the customer.. Each type of sale is a model with different scopes —one or many customers at a time, a single product or complements to a main sale—, which depend on the channel used —an online store, a physical store, a phone call— .
The objective of having different types of sales is to provide each business with a range of possibilities to offer its merchandise, and in this way, increase its potential for commercial success. The more types of sales you master, the more likely you are to successfully sell your products.
How many types of sales are there and what are they?
These are the 20 types of sales main through which it is possible to market your products or services:
- direct
- Hint
- retail
- Wholesale
- internal
- external
- Customer service
- Usual costumers
- Advisory and consultancy
- Strategic alliance
- Ecommerce
- Automatic
- By social networks
- inbound
- outbound
- Generation of leads
- B2B
- B2C
- C2C
- cross selling
Now yes, get ready because we will explain what each of them consists of.
1. Direct
When what you sell does not require an intermediary to reach your customersWe are talking about direct sales. No matter the place or the means of payment, as long as the sale occurs without additional participants between your business and the interested party, enter this type.
📢 Example: a jewelry maker who sells her creations in a physical store or bazaar.
2. Indirect
If after creating your products, these they enter a retail chain or there is some other type of intermediary that markets them, qualifies as indirect sale. This type does not cancel the previous one, as there are manufacturers that use both types of sales in the same product.
📢 Example: The same jeweler from the previous example sells its products wholesale to a chain of department stores.
When the volume of transactions you carry out is done in detail or in small amounts per customer, qualifies as a type of retail sale. It is possible to sell a large volume, but if those sales are in small amounts to different customers, it falls into this category.
📢 Example: the sales of 1 kg coffee sacks that a business carries out to different clients through its online store.
4. Wholesale
We are talking about a wholesale when the volume of sales per customer is in large quantities. A wholesale sale usually involves a transaction with a customer who, in turn, will sell those products at retail or through retail sales.
📢 Example: The same business from the previous example sells boxes with 20 bags of 1 kg of national coffee to coffee shops in the city in a single transaction.
5. Internal
We are talking about an inside sale when you or your sales team carry out the act of selling from the headquarters, inside your company, with the use of channels that take you to the customer. Both the telephone and the Internet help make millions of internal sales every day.
📢 Example: a family that sells raw materials by contacting their loyal database via phone and email.
6. External
The fundamental requirement of this type of sales It’s when you or your group of salespeople leave your offices and go out on the battlefield., to contact potential buyers in person. Both the sales at the cambaceo and the sales made during an expo count here.
📢 Example: a pool cleaning service that travels to hotels to offer its services at the moment.
7. Customer service
This type of sale arises, most of the time, as a complement to a previous sale. Once you know the needs of your client, you do your best to customize your existing products or meet a very specific requirement to retain it.
📢 Example: the manufacturer sells a personalized version of plastic cups with a customer’s company logo.
8. Frequent customers
The preferred type of sale for companies seeking to strengthen their relationship with their active contacts. It consists of looking for those customers who buy regularly to offer exclusive products or discounts to reward your loyalty.
📢 Example: a pool table business offers its most loyal customers a discount to upgrade the cloth on their tables.
9. Advisory and consultancy
Sometimes, regardless of whether you sell products or services, it is possible to market your knowledge and experience for specific projects. Of course, if your business is exclusively business analysis and auditing, you fall into this category.
📢 Example: The founder of an organic skin cream business is hired to create the bathroom line for a hotel chain.
10. Strategic Alliance
Yes Do you have a relationship with a partner or client who supports you? to finalize transactions, qualifies as a sale of this type. Sometimes, these supports serve you to reach new potential clients or to extend the diffusion of your products or services.
📢 Example: the sports equipment manufacturer partners with gyms to market a new line of products.
11. Ecommerce
This type of sale includes have an online store or presence in a marketplace. With the rise of the Internet, it is the commercial medium that shows the most growth year after year, since it does not require a physical site or a large number of personnel to carry it out.
📢 Example: , the first alternative art and design bazaar in Mexico City, with its products available at all hours, 365 days a year.
12. Automated
Thanks to programmed processes within an evolved online store, the sale is completed with minimal—and sometimes non-existent—direct supervision from the seller. When paying for a product, both billing and handling and shipping are done automatically.
📢 Example: a sanitization materials business receives orders in its online store, which it supplies and ships automatically by having dropshipping to deliver them to the buyer without relying on inventory.
13. Through social networks
The also called social sales, are the other type of sales that descends directly from the internet. As its name indicates, it applies to all those transactions that use social media platforms to spread offers, get customers and close sales with them.
📢 Example: a makeup business that uses Instagram sales to market its products.
💡 by the analysis firm Retail Insights detailed that during 2021, there were just over 9 million online businesses worldwide that sold their products to consumers. The business is on the internet! 🤑
14. inbound
When a potential client has contact with your companyrequesting information about your products or services because has an interest in what you doand you start a process to solve their needs, we talk about sales inbound.
📢 Example: a potential customer fills out a one-page form to download the seasonal clothing catalog and asks for more information on sizes and materials.
15.Outbound
Unlike the previous type, here it is about start the sales process with people who don’t know what you offer and even, they have not expressed interest in what you do. Resources range from BTL activations (Below the Line), to cold contact with a database.
📢 Example: a stand in a shopping center where a sales agent explains and offers drones for recreational use.
16. Generation of leads
Through the use of research, recruitment and inbound marketing strategies, The objective of this type of sales is to achieve leads or user contacts that have a high chance of closing a dealthat is, they must have a certain level of quality or qualification to apply.
📢 Example: A business that makes bakeware gives a free cake making class where she gets a lot of leads thanks to the emails of those who registered to obtain the league at streaming.
17.B2B
It’s about those sales that occur between companies or businesses (). Sales generated in this way may sometimes have the long-term goal of reaching an individual consumer, but it is not a required feature.
📢 Example: a company that offers programming courses to other companies, so that the latter can train their employees.
18.B2C
Here we talk about that kind of direct sales between businesses and consumers (business-to-consumer). In this case, the destination after the closing of the sale is the final user of the product or service.
📢 Example: the same company as in the previous case, but this time, the sale of the courses goes to individual clients.
19.C2C
As you may have already imagined, these sales occur between consumers (consumer to consumer) and the role of the company or seller in this case is to facilitate the transaction between these two individuals, either through a digital platform or directly.
📢 Example: a company that, through an app, puts individuals who care for and entertain animals in contact with those interested in this service.
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This type of sale, also known as cross-selling, occurs whene seeks to complement a main sale with additional products offered to the customer. The objective, in addition to increasing the…
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