In this blog, tomorrow, May 15, the Hot Sale begins in Argentina, a 3-day event organized by the , during which people will be able to access special discounts on a good number of brands. This implies that the traffic of potential online buyers increases considerably on these dates, generating in turn significant increases in the sales of the companies that participate.
Being part of the official page of the Hot Sale and being able to use the logo that identifies the event implies making a significant investment, something that for many small online stores or those just starting out is quite difficult. If this is your case (or if you wanted to register and did not arrive with the dates), the good news is that online traffic during these 3 days increases considerably, so it is still a great opportunity for you to adjust some aspects and take advantage of the People are going to be very attentive to the offers they can find on the internet. Therefore, we want to share these tips so that your online store can receive more sales during these days.
1. Take advantage of the keywords linked to the Hot Sale
Although you are not allowed to use the official logo or make direct reference to the event itself, you can include those two words in all the places that seem relevant to you, such as:
- in your product titles and descriptions;
- in your email marketing campaigns;
- on the main page of your store.
That way, you’ll have more chances to come up in related searches. You can also use those words in the image file names, and if the product has variants, you further increase the chances of it appearing in searches.
2. Make engaging posts
This point is very important: if your products do not attract the attention of buyers, it will be more difficult for your sales to increase. In that sense, it is key that you take . Also, the more photos you post within each product, the more information people will have and this will increase your chances of making sales. Don’t worry if you don’t have a large budget to dedicate to photography, you can.
3. Offer different types of discounts
Throughout these special dates, people look for significant discounts. So it is important that you make an effort to have attractive promotions. A good option is to offer free shipping: if your income increases, you can absorb that cost without problems. It can also be a good opportunity for you to generate .
4. Use social media to spread the word
Every effort you make to increase your sales has to be backed by some action that makes it visible on social networks. Keep in mind that during these types of special dates people often use networks to search for and share information, so you can take advantage of some possibilities that networks offer you, such as hashtags. To find out how well your strategy is working, .
5. Provide excellent customer service
It is logical that during these dates you receive many inquiries and, if everything goes as you expect, also many sales. This means that you will have to organize yourself correctly so that the work and orders do not overwhelm you. Getting more exposure for your online store is great, but if behind this there is not a service that lives up to what your customers expect, the experience could end up being negative. If you achieve during these dates it means that you are ready for something big.
6. Create clear return and exchange policies
On dates with so much traffic, it is essential that you have a return policy that leaves nothing to chance. Thus, your potential buyers will be able to access it to find out what happens in case they require a return, either due to a fault or because they received a product that was not the one they bought. This will allow you to overcome the fear of buying online and understand that you will not lose your money. .
7. Invest in online marketing
In addition to all of the above, promoting your store on the internet is also a great way to give visibility to your products during these types of special dates. You can to create advertisements that include special promotions or discounts. Something positive is that these types of solutions allow you to allocate a controlled budget and define a specific duration (in this case, you can choose to show the ad to people during the 3 days of the event). You can also to promote the special publications that you are doing in that social network.
At the same time, do not neglect these dates: they are a great channel to communicate your promotions and news effectively.
Synthesis
3 days of intense online traffic are approaching that can generate many benefits for ecommerce sites. Therefore, it is important that you prepare yourself to be able to take advantage of this situation and .
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