We already told you what are the . Now we want to talk about some key documents that every brand that joins electronic commerce must contemplate: the Terms and Conditions, the Privacy Policies and the use of cookies. Let’s see them in detail!
Terms and Conditions
It is the contract par excellence that sets the rules of the game of the site you are browsing.
The word “contract” is often scary or gives the idea of something complex, but the reality is that we all make contracts on a daily basis (when you take the subway, when you buy a sweet, etc.), so contracts are part of our daily lives. .
I suggest a simple and concrete wording; no more long and cumbersome documents that no one reads. To help you write, I suggest you answer the questions:
- What?: refers to the object of the contract; what products or services are sold in the online store.
- Who?: refers to the person(s) responsible for offering the products or services, who must be clearly individualized.
- So that?: is the cause of the contract, that is, the economic purpose pursued, which must be lawful and true.
- When?: aims to communicate store hours.
- Where?: the scope of the contract.
- How?: at this point enter the conditions of sale, such as the rights of consumers on the internet.
By answering these questions you will have the basics that this document should contain, so it will be a good starting point. It is important to clarify that the contract generates the obligation in its fulfillment for both parties and between the parties only, not with respect to third parties.
In the points of “What/Who/What for” we are contemplating the essential elements of a contract, which cannot be missing because otherwise the contract is null.
It is essential to include what is the limit of liability. How far does the seller respond? What contingencies does he respond to? This is a clause that every contract has.
Privacy policies
This part can’t miss either especially in online stores that require customers to register in order to buy.
This document has its reason for being in the , which expressly requests:
- Specify the data that is needed and what it will be used for.
- That the security of these data is guaranteed, for example with SSL certificates (providers of online stores such as Tiendanube have already contemplated it, so don’t worry! But if you have your own store it is advisable to obtain a security certificate).
- That the user gives his consent (“Accept” button or a box with a checkmark in “I agree to provide my data to…”).
- Always give the possibility to unsubscribe from any subscription.
cookies
The cookies are files that are downloaded in the browser of each user who is visiting a websitewith the purpose of storing data of that person that can be updated and recovered by the person in charge of its installation for different uses.
They were born with online stores, rather with the shopping cart, which allows us to add products and continue seeing others, while saving the data of what we select to buy later.
The cookies collect information to establish user profiles, know preferences and tastes that serve to personalize advertising or perform statistical studies.
If your store uses cookiesyou have to explain to whoever visits it clearly what the cookies, what kind of information they collect, what their purpose is and how they can be deactivated. You need to have express consent and also give visitors the opportunity to choose whether they prefer browsing with or without cookiesknowing the consequences.
Complying with all these questions, which are not impossible, your store will be complying with the Law and your company will grow on a solid and responsible basis.
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